25 Ene 5 Keys to making your video successful on Amazon

● The pre-production phase is vital to achieve a successful video on Amazon that increases the conversion rate by up to 80%.
● It conveys a careful and coherent image of your brand and your products. Choose music, lighting and shots to present a dynamic and attractive montage.

In a commercial environment as competitive as Amazon, any extra value you add to your content can make a difference and make customers interested in your brand or product. Incorporating videos into your store, your detail page, your A+, your Brand Story or your Sponsored Brands campaigns can be a very profitable visual marketing strategy for your business.

Brand yourself, attract more customers and convince them in their buying decision by providing them with content that is much more attractive than text. Consider the requirements for your videos on Amazon and create a professional audiovisual piece that really appeals to your audience.

How to do it? Read on! Here are the 5 keys to making your video successful on Amazon.

What elements do you need to take care of to create successful videos on Amazon?

Materials:

To shoot a good quality video, you need at least a camera, a sound system, good lighting and a tripod to stabilise the shots.

It is always best to use professional, full frame and SLR cameras, unless you want to make unboxing videos, which are more realistic and connect better with the audience if you record them with your mobile phone.

Although some smartphones or compact cameras are now widely used, you should be aware that these devices offer limited images in terms of weight and colour range. Therefore, it is possible that if you use this type of material during filming, the images may lose quality in the post-production process.

Sound equipment is also extremely important. If you are going to incorporate voices in your videos, they should be heard clearly and without noise. Work with auxiliary, unidirectional and noise-isolating microphones if you are recording in ambient sound.

Control the lighting well when shooting your videos. This element is especially important on Amazon because, in order for your products to look right, you need to work with the correct exposure and white balance. In general, clear light, which does not cast shadows, is perfect for displaying your items without obscuring any details.

The message:

The videos you use to promote your brand must be very well crafted and elaborated. Take care of the message and be consistent with your brand and your products. The image and values that you are going to transmit to the client are at stake.

Play with lighting, create contrasts and use harsh tones to give a serious and powerful look. Soften contrasts and choose light or pastel colours if you sell care, hygiene, family and children’s products. Clear and diffused light works very well to present beauty products and highlight their effects on the skin.

Time:

The time factor is important to engage the customers you have already attracted with the products you offer on Amazon. Make short videos, lasting around one minute, as their consumption is much more immediate. Your customers are likely to view it in full if it doesn’t last too long.

Short videos are easier to watch, load faster and don’t consume as much data. That’s why they are perfect for making an impact, engaging and generating greater curiosity about your brand or product.

Music:

If your video is to include music, it should match the message. Choose a theme that is true to your values and brings cohesion to the images. Although they are sometimes not given the importance they really have, you will certainly remember songs that you can quickly identify with a particular brand or product. Make your customers remember you, too, for your tunes.

Make sure you have the copyright or permission to use the tracks you want to include in your videos. If not, use a royalty-free sound bank. Don’t forget that if Amazon detects copyright infringement in your videos, it may remove them.

Editing:

Whenever possible, shoot horizontally and with short shots to make your videos work better on Amazon. If you string together several short medium shots, with close-ups and detail shots, you will give all the information your client needs in less time, presenting it in a much more attractive way.

Try to make the editing as dynamic as possible so as not to bore the user. Two seconds per shot is usually enough time for you to process all the information without losing your attention. Only in high-end product categories, such as jewellery or collectibles, can you lengthen the shots and make the video work better.

Defining your goals in the pre-production phase is key to a successful video on Amazon. Take your time and think carefully about what kind of video you want to share with your customers. Analyse the materials you have, think about the message, plan the duration and choose the shots and music you will use.