21 Dic 5 Tips to optimise your images on Amazon
- Optimise your images on Amazon and offer quality photography that attracts, informs and faithfully represents the product you are selling.
- Pay attention to fundamental aspects such as the name, keywords, size, format or colour so that your images are displayed correctly on the platform.
Images have been proven to directly influence the success of your sales. On the one hand, they serve as a lure to attract the attention of your potential buyers and, on the other hand, they clearly represent what the product you are selling is like.
When shopping online, the customer does not have the possibility to see your product as they would in a physical shop. The purchase decision is highly influenced by the images you offer of your products. Hence the importance of optimising them before publishing them on any e-commerce or marketplace such as Amazon.
5 Tips to optimise your images on Amazon
Here are some tips to help you achieve this.
Name your images correctly and add keywords:
When you are publishing your product images on any digital platform, including Amazon, we recommend that you name them clearly and descriptively. Please note that the images you add to your A+ pages or stores are saved in your own library stored in the cloud. If they are well named, it will be easier for you to locate them when you need to use them again.
In addition to naming your images correctly, it is important that you include some keywords in them. Keywords will help you to classify your product within its category and to position it better in Amazon search results.
Take care of the main image of your product on Amazon:
It is best to include seven images per product, but taking care to meet Amazon’s requirements for the first image is essential for your listing to remain active and attract potential buyers.
Amazon requires that 92% to 98% of your product is displayed in the main image and that it is displayed on a white background. The article should occupy most of the frame. Avoid leaving too much white space around your product because Amazon will automatically crop and adjust the dimensions of your photo, reducing the definition of the image.
For certain products such as furniture it will be essential that you include measurements in the images or that you create a scale or real reference of the dimensions. For other items such as food supplements it will be essential to show their latest version or packaging.
Make sure they are the right size:
As with Google, Amazon penalises pages that take longer to load and display content to the user due to their heavy weight, as they would not be offering an optimal browsing experience.
You will have to optimise the size of your images according to the measures recommended by Amazon in each case to avoid them being pixelated or too heavy. Although the platform facilitates this optimisation in stores or A+ by lowering the weight of your images without affecting their quality, this is not the case for the detail pages of your products.
Amazon will require that the resolution of the images you incorporate on the detail page be a minimum of 1000 x 1000 pixels and a maximum of 2000 x 2000 pixels. In this way, the platform can enable the automatic zoom option so that products can be viewed in greater detail, if the customer wishes.
Choose the recommended compression format
Compression formats also affect the quality and display of photographs. In this sense, it is advisable to work with accepted formats that can be processed in most browsers and digital platforms.
Amazon wants to make sure that all its customers can see your product and therefore recommends that you upload your images in .jpg or .jpeg format. This format is universal and offers the best ratio of photo size to photo quality.
Pay attention to its colour system:
Another of the fundamental factors for optimising your images on Amazon is to adapt their colour system to the channel you are going to use in each case. You should know that there are three main different colour profiles, CMYK, RGB and sRGB, and each of them is intended for a specific use. Use RGB or sRGB to share your images on digital media.
Please note that although the RGB colour profile looks wider and allows more colour transitions than sRGB, it can only be processed by certain monitors.
Amazon will therefore display your photos in an sRGB colour system, the standard supported by all digital devices used in everyday environments.
If you do not optimise the colour system correctly and upload your product images in CMYK or RGB, Amazon will automatically convert them to sRGB and, depending on the type of image, the colours may not look exactly as you uploaded them.
In addition to these five tips, your images should always be as clear, descriptive and realistic as possible. Build the customer’s confidence and help them understand what the product they are buying will really be like. Avoid misleading or confusing photographs and be as credible as possible.
Nozama can help you choose the most relevant images for each type of product and optimise them before publishing them. If these 5 tips to optimise your images on Amazon have helped you, you will be interested in how to improve your product pages on Amazon with videos.