marketing en amazon

Amazon marketing: foundations to increase your product visibility


In the quest to make your products stand out in the competitive world of Amazon, visibility is the key to success. Despite fierce competition, there are basic yet effective strategies you can implement to ensure your products shine on this leading e-commerce platform. Here, we provide detailed tips on how working on Amazon marketing strategies will improve the visibility of your products on Amazon and attract more customers:

1. Optimize Your Product Listings

  • Research relevant keywords using keyword research tools. Identify words that customers commonly use when searching for products similar to yours.
  • Naturally incorporate these keywords into your titles and descriptions, prioritizing relevance over keyword density.
  • Consider including benefits and standout features in your descriptions to further highlight your product.


2. Use High-Quality Images

  • In addition to showcasing your products from different angles, use images that depict how your products look in use. This can help customers imagine how the product fits into their lives.
  • Take advantage of the zoom feature on images so customers can examine your products in more detail.
  • Add labels to images to highlight key features and specifications.


3. Offer Competitive Pricing

  • Regularly analyze prices to stay informed about market fluctuations and adjust your prices accordingly.
  • Use dynamic pricing strategies to automate price changes based on market conditions and competition.
  • Consider offering discounts or temporary promotions to attract bargain-seeking shoppers.


4. Request Reviews and Feedback

  • Send follow-up emails to customers after their purchase, politely asking them to leave a review if they are satisfied with their purchase.
  • Monitor reviews and respond to them professionally and courteously, demonstrating your commitment to customer satisfaction.
  • Ensure compliance with Amazon’s review policies and avoid fake or deceptive review practices.


5. Amazon Ads Advertising

  • Carefully define your keywords and set a daily budget and spending limit for your advertising campaigns.
  • Use conversion tracking to evaluate the performance of your ads and adjust your strategy based on the results.
  • Experiment with different types of ads, such as product ads and sponsored ads, to determine which ones work best for your products.


6. Fast Shipping Program

  • Ensure your products meet the requirements to participate in fast shipping programs like Amazon Prime.
  • Actively promote fast shipping eligibility in your product listings and highlight the benefits of quick delivery.
  • Maintain a high level of customer service and adhere to shipping deadlines to retain your fast shipping status.


7. Monitor and Continuously Adjust

  • Use analytics tools to track key metrics, such as conversion rates, click-through rates, and search result rankings.
  • Make regular adjustments based on your data, such as keyword optimization and pricing strategy modifications.
  • Stay informed about market trends and competition to proactively adapt your strategies.


8. Participate in Promotional Programs

  • Plan ahead for special promotions and offers you intend to run through programs like «Deal of the Day» to maximize their impact.
  • Use social media and your email list to promote these special offers to your existing customers.
  • Ensure compliance with the specific requirements and policies of each Amazon promotional program.


By applying these detailed strategies, you’ll be better prepared to increase the visibility of your products on Amazon and attract a broader customer base. Remember that success on Amazon requires perseverance and a constant focus on continuous improvement. If you need a specialized team for Amazon marketing strategies, don’t hesitate to contact Nozama, and we’ll be happy to assist you on your path to success.