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Amazon and the revolution of the global buying and selling system


It’s been almost 30 years since the launch of Amazon, the e-commerce giant. Today it’s almost impossible to imagine life without it because online shopping makes life so much easier for everyone.

Whether you prefer to use your computer or your mobile phone, Amazon offers a very user-friendly and intuitive interface that allows you to buy almost anything in just a few seconds. But, as hard as it may be to believe (especially for younger generations), shopping wasn’t always so quick and easy.

Below, we’ll summarise how the most popular marketplace has revolutionised the way we shop today. Don’t miss it!


Transformation from the beginning

Did you know that Amazon started out selling books? That’s right! The change has been massive, both within and outside e-commerce.

Just like how we went from just getting books to finding a huge range of products waiting to be discovered and delivered to our homes, the transformation in the purchase of goods and services has changed significantly. Find out what the process was like:

Convenience: As we said, from almost anywhere and with a few clicks, you can now buy a wide variety of products and have them with you within a few days. Before, you had to go to the shops, choose each product, hand over cash and return home. If patience isn’t one of your strong points, you may find the original system appealing. However, at Nozama we value more the convenience of shopping from a quiet and calm place and the huge advantage of not having to move. A real luxury!

Price reduction: In many products, there’s been a tendency to reduce prices, which is of great benefit to customers. The business model offered by Amazon allows costs to be competitive as customers have the option to compare similar items and choose sellers who offer the best deals. Thanks to this, we have the possibility to choose products that are attractive value for money without the need to go to different physical shops. It’s research work without leaving your home.

Access to the global market: At first glance, we might think that this point benefits the seller the most, and it’s thanks to the creation of Amazon that some retailers have seen how their business can expand not only nationally but internationally. Let’s think, for example, of a company that started out with a Seller account in Spain. Over time, these sellers have been able to see how Amazon has expanded the number of European platforms on which it works and today they’re able to market their products in their own country and in the UK, Italy, France, Germany, Poland, Sweden, the Netherlands, Belgium… Sounds good, doesn’t it? But, if we think about it more carefully, it’s not just the sellers who benefit from this… because due to this expansion, we can now have easy access to products from other regions. It’s a triple win: customers win, sellers win, and Amazon wins.


Sector innovation and new sources of jobs

One of the wonders that Amazon has achieved is the ability to revolutionise sectors that already existed before its creation. Such is the case of logistics, which, thanks to the emergence and enormous development of the marketplace, has evolved in such a way that deliveries can be made more quickly and effectively than ever to meet the expectations of end customers and the sales giant. It has also positioned itself as a pioneer in fast and low-cost delivery thanks to its Prime service.

Technology is another sector that’s been transformed since the creation of Amazon. Are you familiar with the acronym AWS? Amazon Web Services is a platform created to offer services such as data storage, databases, artificial intelligence and security that allows companies and developers around the world to create and manage applications, as well as scale businesses securely and quickly without the need to invest in infrastructure because it’s built into the cloud. Alexa, the famous virtual home assistant, is also an Amazon development. You might already know her and even have her in your own home!

Finally, it’s worth mentioning that thanks to the creation of Amazon and its innovative business model, many people now have a job. We’re not just referring to product sellers, we also want to mention the entire staff of the e-commerce itself: warehouse staff, shipping, customer service, business development, IT… the list is endless! And, of course, companies like Nozama who have become Amazon experts to help you get the most out of this trading platform.

As you can see, Amazon has greatly transformed the way we shop today. So much so that in just 30 years, it’s beginning to seem impossible to imagine that once, the only way to buy products was in person. That’s the real scope of technology, revolutionary ideas and functional business models.