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Amazon at CES 2023: All the new products on display


  • CES is the most important technology event in the world, where all the new products that will mark forthcoming events are presented.
  • Jeff Bezos’ company has unveiled a variety of products, functions and experiences in multiple areas that will continue changing the lives of customers.


The Consumer Electronic Show 2023 has already taken place in Las Vegas. It revealed a wide range of new developments in the technology sector and of course, Amazon has shown off its most powerful and innovative projects. From the introduction of the Matter standard to a large part of its catalogue for the connected home; to new security devices, to collaborations with Panasonic and Disney to improve the user experience.

Of course, not all the unveiled products will be available immediately, but they do give an idea of the trends that will lead the market in the coming years.

If you want to know all the news from the world’s most important technology fair, keep reading.

The Matter revolution

First of all, what is Matter? It’s a standard developed by the Connectivity Standards Alliance, an organisation made up of companies such as Amazon, Apple, Google, Huawei, IKEA, LG, Samsung and others. With Matter, they aim to standardise the connection between home systems and devices to enable them to work with each other.

So far, Alexa and Echo devices are already compatible with more than 140 million models of home automation devices and more than 300 million smart appliances. However, in 2022 Amazon began supporting Matter in 17 of its voice-controlled gadgets, plugs, switches and plug-in light bulbs.

And it was only now at CES, that they announced the next phase of the rollout, which will reach more than 100 million devices and once complete, will be the world’s largest Matter-enabled space.

But they are going further when it comes to the connected home, announcing that they will be launching new products such as thermostats, blinds and sensors. Also, they’ll all feature increasingly cutting-edge technologies that make them faster and more affordable to operate, such as Bluetooth Low Energy, Thread and Zigbee. As such, users will be able to mix and match smart home devices from a variety of brands with the confidence that they’ll always work.

Partnerships to go further and better

Firstly, the collaboration between Amazon and Disney to create “Hey Disney!” is particularly significant. It’s a revolutionary experience that will unite Alexa with the Disney, Pixar and Star Wars universes, allowing users to interact with more than 20 characters to hear jokes, play quizzes, experience soundscapes and more. This service will soon be available on a subscription basis (available in the Alexa Skills Store and Amazon Kids+ in the US) and in Disney Resort hotel rooms.

Secondly, the Seattle-based company has partnered with to demonstrate the full potential of the connected home through multiple assistants. So while the home intelligence system controls the smart home and its associated devices, users will be able to simultaneously use Alexa to make voice requests.

One step closer to smart cars

As for more collaborations, Amazon has announced that together with Panasonic, they are launching an industry-first integration between Alexia and SkipGen in the infotainment industry. This will give Echo Auto customers the ability to customise car control functions, monitor and control smart home devices, and get weather reports, offline media playback and navigation.

Also, later this year, electric vehicle drivers in the US will be able to ask Alexa for the location of more than 150,000 public charging stations across the country. When they do, they’ll be shown a list of the distance to them and the type of plug they use, making it quick and easy to drive to their location.

And finally… Amazon Astro

It’s not WALL-E, but it looks like it. Amazon’s smart robot has been making waves among tech enthusiasts for years, and at CES 2023 we got a better look at it in action. Astro boasts the latest advances in artificial intelligence, computer vision, state-of-the-art sensors and computing, both voice and perimeter. Its mission? To be useful and practical for users in their day-to-day lives at home.

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