26 May The European expansion accelerator: Selling in all EU markets
As we all know, Amazon is one of the most widely used e-commerce platforms in the world. This success lies in the constant search for improvement, which led to the launch of the European Expansion Accelerator programme.
It aims to help small and medium-sized enterprises to expand internationally in just two clicks. It’s an opportunity for SMEs, regardless of the sector in which they operate, to grow by selling their products in all EU and UK markets.
In the same way, customers also benefit. With the European Expansion Accelerator, they have access to a wider range of products, increasing their variety of choices. Amazon users can have access to unique and different products that aren’t available in their home countries.
If you’re wondering how to do it and want to know about all the benefits, read this article by Nozama Solutions.
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What are the advantages for companies?
Amazon’s European Expansion Accelerator programme offers a number of benefits to any company looking to expand its presence in the European market.
Firstly, they have access to a team of experts who’ll provide them with information on how to target sales strategies in order to be as successful as possible within the EU and UK markets.
Secondly, Amazon provides companies with a range of marketing tools and resources, such as Amazon’s advertising programmes (Sponsored Products, Sponsored Brands, etc.), which will enable them to connect with a wider audience and increase market visibility.
Finally, SMEs accessing this programme can receive financial support, depending on their needs, to make their venture into European platforms easier.
As we can see, Amazon provides the tools, support and backing needed to ensure successful business growth within the EU and UK markets.
What are the advantages for Amazon customers?
As mentioned above, it’s not only businesses that benefit from this programme. Amazon users also get a number of benefits from the European Expansion Accelerator, which are detailed below:
- Greater variety of products available to customers, covering the demand for products that may not be available in their countries of origin.
- More competitive prices due to competition on different platforms.
- Faster order delivery through the establishment of distribution centres closer to customers, also improving the shopping experience for customers.
How can companies access this programme?
For a company to be eligible for the European Expansion Accelerator, it must meet certain requirements. It’s important to mention that this is a free process.
First of all, you must be based in Europe and have an active seller account within Amazon (Spain, France, Italy, Germany, UK, Netherlands, Belgium, Poland or Sweden). Then you have to send a request to Amazon explaining the reasons why you want to expand on other European platforms. If the application is accepted, you’ll receive an invitation to join the programme and start the process.
What does it mean that this programme is a 2-click process?
Once the application is accepted, only two actions are needed on Amazon’s platform to start selling on the European marketplaces:
- Select the countries where you want to start selling products.
- Activate the automatic translation of these products in the corresponding languages.
In short, with these simple steps, any company can get started with the European Expansion Accelerator programme. Undoubtedly, a beneficial solution for the two most important parts that make up Amazon: the companies and the customers.
While some benefit from being able to expand into other markets, others gain the privilege of having a wider range of products on their Amazon platform that can meet their needs.