08 Ago How to get the most out of Amazon Advertising
- Solutions to promote your products with Amazon Advertising
- Learn how to advertise with Amazon’s leading payment platform
Amazon Advertising is Amazon’s leading pay-per-click platform. In this case, it is aimed at brands looking to launch performance campaigns to position their product catalogue among the top positions on the platform. Advertisers can choose what type of campaign to run to target audiences, reach their buyer persona and gain market share in the sector they operate in.
In addition, the marketplace allows users to promote their products in different formats that can be adapted to different budgets in order to boost their commercial activity within Amazon and boost their sales.
In this way, the necessary tools are enabled to run Sponsored Products campaigns, i.e. keyword-oriented advertisements aimed at positioning the individual listings of each brand in the search engine. And Sponsored Brands to optimise the store and drive quality traffic to your site.
Companies can also promote their products in Display format, which is advertising content with informative graphical elements and a call to action linked to the listing or product. They can be found at the top and on the sides of the page.
In addition, video ads can be complemented with Display campaigns. They are a very effective and interactive format to talk about the brand story, product promotional content or other advertising action in an impactful and direct way.
Alternatively, you can run Amazon DSP campaigns. This is an on-demand platform where you can buy ads and publish them within Amazon or elsewhere on the Internet. Also, with Amazon Advertising it is possible to segment campaigns by interests and with all the data provided by Amazon. However, in this case, only companies with an invitation can operate, whether they are Amazon customers or not.
In the marketplace, like in other platforms, paid media campaigns can be carried out in multiple formats and adapted to the budget of each user. But in this case, it is worth highlighting the importance of investing in CPC to raise the awareness and reputation of brands that choose to implement this marketing strategy in their business. An essential corporate action to increase the visibility of companies’ products, implement a differential value with respect to the competition and increase individual sales.