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Want to launch a new product on Amazon? Here’s everything you need to know!


Launching a new product on Amazon can be an exciting and challenging process. While it may seem like a simple task, it requires a solid and well-planned strategy to succeed on such a competitive platform. With millions of products for sale, it can be hard to stand out from the crowd.

Here, we’ll offer a comprehensive guide to the key strategies for launching a new product on Amazon. You’ll learn how to maximise your chances of success and ensure your product is visible to potential buyers.


Don’t underestimate the power of market research

Before starting, you should research the market and determine whether there’s a demand for your product. To do this, you should conduct a detailed study of the competition, their prices and positioning to ensure that your product stands out and attracts customers’ attention.

Once you’ve made sure that your product has potential buyers, it’s time to get to work on devising a launch strategy.


Learn how to optimise your products to stand out on Amazon

The first step is to optimise your listing. To achieve this, research relevant keywords and include them in the product’s title, bullet points and description. This makes it easier for customers to find it.

Bullet points are an important section as they provide a quick overview of the key features of the items for sale. We recommend that you identify the solutions and benefits that your product can bring to the customer who buys it, highlight the advantages and use clear, concise and attractive language.

You should also create a detailed description providing additional information. Add high quality images and accurate specifications.


Tips for getting authentic customer reviews

Customer reviews are an essential part of any launch strategy as they can influence purchasing decisions and increase your product’s visibility. If you’re looking for effective ways to get authentic reviews, pay close attention to the following information.

Among the options is Amazon Vine, a fast-track programme that selects the best reviewers to serve as Vine reviewers.

Buyer-seller messaging is a free programme for sellers whereby brands can send a message to customers after a purchase, asking for their feedback.

A good way to encourage reviews is by providing useful information to customers, such as product usage tips and maintenance instructions.

Also, don’t forget to offer excellent customer service.

All of these practices are ideal for good after-sales service.


How to use advertising and promotions to increase your sales

Amazon advertising can be an effective way to increase your product’s visibility on the platform. Here are some recommended guidelines:

  • Define your goal: Before you start promoting your products or services, make sure you’re clear about your objective. Do you want to increase your sales or highlight a particular product? Define your goal and make it happen!
  • Identify your audience: To reach the right people, it’s essential to know your target audience. Research their interests, shopping habits and location, and target your advertising efforts with precision.
  • Use different advertising channels: Explore and use a combination of channels to reach your customers effectively and increase your sales.
  • Offer special promotions: Who doesn’t love a good promotion? Attract new customers by offering discounts, coupons and free shipping.
  • Monitor and adjust your campaigns: It’s important to monitor their performance and adjust them constantly. Be innovative and improve your strategies to increase your sales.

Amazon is one of the largest and most popular e-commerce platforms worldwide. Launching a new product on Amazon is an unparalleled opportunity to expand your business and reach new customers.

Although the marketplace favours products with a certain sales rate, if you follow a solid long-term plan, it’s possible to generate momentum that’ll take your product to a surprising level of success. In this way, you can exceed market expectations and achieve good results.

By following these tips and guidelines, you’ll be on the right path to victory on Amazon and winning over customers. It doesn’t matter if you’re an experienced seller or if you’re launching your first product, with these tips you’ll achieve your goals.

And if you prefer expert support, contact us. The Nozamer team will guide you through the entire process to create a strategy tailored to your needs and achieve the success you’ve always wanted.