16 Ago Shein teams up with Amazon to continue international expansion

• The Asian fashion giant, which has carved a niche for itself in the wardrobes of millions of people around the world, has decided to sell its products through Amazon.
• Shein will use Amazon’s logistics to reduce delivery times for its products.

Nowadays, people are very demanding when it comes to controlling their free time. In addition, companies such as Amazon have encouraged immediate delivery of orders, which has made their customers increasingly impatient when shopping online. Therefore, if they have to wait three weeks to receive an order, they often look for alternatives or other sales channels that ensure a faster arrival.

One of the reasons Shein and Amazon are joining forces is to offer better services under mutual collaboration, according to official sources. Currrently, the international Chinese fashion platform is in the United States and has just arrived in Spain, France, Germany and the United Kingdom.

Advantages and disadvantages of collaboration

On the one hand, customers will have a wide range of clothing and accessories available to them from the Shein line, a company well known and well positioned for its attractive and modern designs. In addition, the buyer will enjoy these products almost immediately thanks to the logistics programme implemented by Amazon.

However, the only disadvantage is the higher price of the garments compared to the prices they have on their own website, which was one of the strong points that led the company to international success.

What does Amazon get out of all this?

It is clear that Shein is making this move in order to improve its weaknesses and offer its customers what they demand from its services, but what does Amazon gain by incorporating «competitor» products into its marketplace?

Well, for years now, the company headed by Jeff Bezos has been carrying out different strategic campaigns to position itself as a benchmark in the fashion sector. To this end, it has invested heavily in programmes such as Amazon Influencers, «try first, pay later» and Amazon Style, among others. It is therefore powerful added value for the e-commerce giant to have Shein among its brands.