Did you know that more than half of the units sold on Amazon come from independent sellers?
Amazon is a marketplace with millions of customers. 80% of Spaniards choose Amazon as their first choice to make any of their online purchases. For that reason, if you sell your products through Amazon, they will be seen by more potential customers, plus, you can sell them all over the world!
Seller Account Opening
If you don’t already have your Amazon Seller account, we’ll take care of opening and setting it up. We’ll ask you for all the necessary information and take care of all the bureaucratic process involved in opening a new Amazon account.
We will open this account from your country of origin and then we will take care of enabling the account in all the countries where you want to sell.
Thanks to our experience, we know exactly what you need to open your Seller account and we solve all the incidents that may arise along the way.
Keep in mind that Amazon is very strict in creating accounts. If you want to open the account in the name of your company, Amazon will check all the “beneficiaries” that may exist in the company or companies linked to your Amazon account.
Amazon doesn’t allow the same beneficiary to open more than one seller account, so you’ll need to keep that in mind. We will take care of the entire process by asking you for all the documentation that Amazon needs. It’s not a quick process, but we’ll make it easy for you.
Once the account is open… Configuration
Once we activate the account, we take care of configuring it. We’ll add all the necessary account information: payment information (bank account details, payment methods), company information (identity details, registered office, public name, etc.), shipping and returns information (addresses, shipping preferences, etc.), and general tax information.
At Nozama we also carry out the configuration of taxes (intra-community VAT number and configuration of the VAT calculation where we define the type of VAT regime), and we can enable or not, depending on your preferences, that the platform generates your customers’ invoices in an automated way.
Our team also takes care of the configuration of the template of your shipments, both national and international: delivery times, shipping cost, places where you ship.
And now, it’s the turn of the Publications
The next steps will be the creation of the catalog, the activation of it with prices and then, let’s sell! But keep in mind that you will compete with a product catalog that exceeds 100 million different products, so both SEO and SEM promotion will be vital for the success of the sale, below we explain everything we will do for you.
Before we create your products, we will do an audit of your account and products if you already have them created. In any case, we will carry out a market study of products similar to yours to analyze the competition, sales levels and keywords used (keyword research). After this audit, we will present the results to you to jointly decide on the best strategy for publishing your products.
The publication strategy will contemplate the publication structure of your product texts, analyzing both the title, bullet points (or key characteristics of the products) and the description that will be included. We’ll also consider a price recommendation after we’ve analyzed the competition.
Positioning on Amazon. Something you won’t stop hearing
In order for the product to be a 10 for Amazon’s A9 algorithm and rank higher in customer searches, SEO positioning is very important. That’s why we carry out the keyword audit and compose the texts with content writing professionals, but don’t forget that photographs are key to the conversion of the purchase. If you don’t have photos of your products (and we recommend that there are at least 7 per product), we can take them ourselves in our professional photography studio.
We also have a professional video creation service at your disposal, both for product sheets and to publicize your company.
Don’t forget that the Amazon market is global, so our team of native speakers from different countries will translate your products into other languages (at no additional cost) and, of course, we will repeat the product audit by country to analyze the keywords used by country, and translate the texts accordingly. Each market is different, so the work of analysis and publication must be repeated in each geography-country. This country audit also includes the study of the competition and positioning of each type of product.
Market research and also… A+ Content, Brand Stores, sound familiar?
We give you an estimate of the sales made by the top sellers in the categories where your products are located. This “estimation” of the market volume that each product has is very useful to analyze which markets and types of product can be more profitable and thus decide together where to invest more, for example in advertising.
Yes, it sounds complicated and long to execute but you can count on us to carry out all the study and publication. On our side, there is no additional cost to carry out the study, for example in the 5 European countries, as we consider that it is the only way to ensure the right steps to achieve sales.
The basic product listing includes “title”, “bullet points” and “description”. But, we won’t stop there! Amazon allows the creation of extended content known as “A+ Pages,” so we’ll create the A+ pages for your top products. In addition, if your brand is registered by you, or you are an authorized distributor and the brand authorizes you, Amazon allows the creation of so-called Brand Stores, which are basically a mini-store or mini-site of your brand within Amazon.
Yes, you heard that right, you’ll have your own store within Amazon! Even with your own inbound URL (e.g. https://www.amazon.es/tu-marca). We’ll create and maintain it for you.
And once the machinery starts working, Sales Management
Once we have the products created, the translations, the SEO, the pricing strategy, the photos, the A+ pages, even the Brand Store created, sales will begin!
It’s time not to let your guard down, customer support coupled with first-class service is one of the keys to Amazon’s success. For this reason, it requires that the follow-up of orders, comments, complaints, returns, stock, etc. is impeccable on the part of the Seller.
So much so, that if your account starts having negative feedback, failing stock, or not meeting customer expectations, Amazon will probably shut it down.
But don’t worry, Nozama will manage your account so that account ratios are impeccable and your customers receive the best possible service.
We will put a customer service, which will be permanently reviewing customer reviews. They will even contact them to resolve doubts, and to manage negative comments, looking for the best way to remove them.
This customer service person will be reviewing your stock levels (in case it is in FBA) to recommend product replenishment, so that you never run out of sales. We’ll even prepare FBA shipping plans for you so you only have to worry about manufacturing your products.
In case you prefer to ship directly from your warehouse (FBM), we can help you with the shipping company.
Data, data, and more data. Monitoring and analysis of your account
At Nozama we have not forgotten how important it is to have the right information at the right time. For this reason, we have designed a work methodology plus a set of software tools that will continuously monitor the status of your Amazon account and sales, to continuously report their evolution and thus be able to make better business decisions.
Nozama will assign an Account Manager responsible for your Seller account. You will have direct access at all times to this person, who will coordinate the team of Nozama professionals to give the best support to your account.
You will receive a weekly report of actions executed in your account, so that you can evaluate the progress of the management in each of the stages.
