What is Amazon FBA and how does it work?

Fulfillment by Amazon, better known by its acronym Amazon FBA, is the program that allows companies to sell their products on the Amazon platform, but with the incalculable advantage of being able to store them in Amazon’s warehouses and that Amazon itself is in charge of shipping them to customers. handle refunds, returns, and provide the excellent customer service Amazon wants for all of its products.

This does not mean that we do not have responsibility as a seller or that it is easy, but it does mean that we can manage much better the time invested in the management of the marketplace to be able to focus on other points of our sales channel, knowing that 99% of the management is in the hands of our incomparable partner Amazon.

Using the Amazon FBA service brings many benefits to you, especially in high seasons where you can generate a high number of orders such as Amazon Black Friday, which is the time of year where a very significant percentage of sales are focused due to the high volume of orders that Amazon customers usually make. With FBA you won’t have to worry because they will be able to manage everything related to your orders so that they can reach your customers on time without any inconvenience.

How Amazon FBA Works in 5 Steps

1. When you list which products, select the “FBA” option

Logically, you must already be an Amazon seller or at least have registered to be able to publish your products. If you haven’t started selling on Amazon yet, it’s a good time to contact us. Once inside your Amazon seller management dashboard, when you go to list a product you will have to select the “fulfillment by Amazon” option and you will be guided through the process of shipping to Amazon fulfillment centers.

2. Send your products to Amazon’s fulfillment center

You’ll need to follow the shipping guidelines so that your items arrive in perfect condition at the fulfillment center assigned by Amazon. In this step you can select your own carrier to ship your products or take advantage of the associated carrier program so the shipment will be much more simplified, faster processing and taking advantage of the advantages in the rates that Amazon has already negotiated with the transport companies and all this without any commitment to the transport company, You won’t have to sign up or commit to anything.

3. Your offers will be listed as fulfilled by Amazon and will receive the PRIME badge

All products within the Amazon FBA program carry the “Fulfilled by Amazon” label and the Amazon PRIME badge

4. Amazon will take care of picking, preparing, and shipping the product to the end customer

All logistics in the hands of Amazon, which picks, sorts, stores, packs and ships the item to any customer across Europe.

5. Customer service in the local language

You will no longer have to learn German or French to be able to offer customer service in the buyer’s local language. To have Amazon FBA is to have a customer service in the native language of the 5 platforms of Amazon Europe, Spanish, German, English, French and Italian. Manage refunds and returns directly with customers without having to contact them in their language.


The Impact of the Amazon Prime Label

The Amazon prime label is the badge that makes your product a “superior” product within the marketplace. The impact of the Amazon Prime badge can double your sales, the organic positioning within the Amazon search engine will increase significantly since it is one of the most important factors within SEO on Amazon Carrying the Prime label increases the conversion rate since it is usually associated with a better product.


Will Amazon FBA increase my sales?

Amazon is a non-informational transactional search engine, what does this mean? That the results returned by the search engine will be intended solely and exclusively for sale and will only show the results that are most likely to generate a transaction. If your product has the “shipped and fulfilled by Amazon” label and the prime label, your positions in Amazon search results will go up significantly and this will impact your sales. Selling more and better will also increase your positive reviews (another of the most important factors in Amazon SEO ) and you will get better and better results in Amazon searches. So we can conclude that Amazon FBA is a very important factor to increase your visibility and your sales within Amazon.

Is Amazon FBA easy to manage?

Amazon FBA is not easy to manage, there are several factors that you have to take into account, the correct labeling, packaging, allowed products, shipping, a failure in any of these factors can cause you significant losses so the best option is to leave your Amazon FBA management in the hands of a specialized agency such as nozamasol.com. At nozamasol.com we have been managing thousands of products daily for more than 6 years on Amazon FBA and with our experience your success on Amazon FBA is guaranteed.


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