08 Feb 8 Tips to Optimize Your Amazon Product Listing
● Optimizing your product listing on Amazon will help you better convey its characteristics and show the differential value you can offer to the customer.
● Create informative, clear, and direct texts and include images, videos, and extended content. They will serve to attract attention and convince the buyer.
Your product detail page is the space you have, within Amazon, to convince customers who have already taken an interest in your item. It is your best letter of introduction, a propitious place to present an argument that explains the differential value for which they should choose your product.
Dedicate the time and resources you need to create a detail page that is as thoughtful as possible. First, take a good look at the keywords you need to include to position your product within its category. Then, pay attention to all the elements listed below. They will allow you to optimize your product file and get it to convert into sales.
What should your Amazon product listing include?
Specify the most relevant features of your product in the title. Please note that on mobile devices, the title is not displayed in its entirety, only the first 60-70 characters. In 2021, 60% of online purchases were made through the smartphone, so try to make the most important information appear at the beginning.
Present bullet points with informative, eye-catching, clear and direct texts. Ideally, you should incorporate, at the beginning of each of them, two or three words that capture the consumer’s attention and synthesize the information you are going to tell them next. Use bullet points to describe what your product looks like and tell them what benefits it can offer. Avoid refusal and don’t give out information that you consider unnecessary.
Show seven photos in which all the details of your product are clearly visible. Keep in mind all the tips we already gave you to optimize your images on Amazon. The most important thing to remember is that in order for your listing to remain active, the main image must meet Amazon’s requirements. Between 92% and 98% of the product needs to be displayed, displayed on a white background and occupying most of the frame.
Finish describing your product and specify all the features that, due to character limits, you haven’t been able to include before. In addition to thinking like a seller, you must analyze the needs that a buyer has when they enter your product card. Anticipate and answer all their questions. The customer should have no doubt as to why they should buy it.
Add valuable content by including videos in your premium A+ or in the part dedicated to your product images. Once again, keep in mind the requirements and recommendations we gave you to create successful videos on Amazon. Unboxings, for example, work great for explaining to the customer what exactly they will receive at home.
Take advantage of this space to offer Amazon users much more engaging and visual extended content. It includes images and videos, but also texts. You should always include keywords that will help you rank your product in Amazon’s search results.
Link to the store:
Next to the title of your product, you can add a link that takes the customer directly to your store. This way, they will be able to access your store within Amazon and know all the items you offer in your catalog.
Price is also a key piece of information that will be highlighted within your product page. Set a competitive price that is attractive to your customers. It’s important that the price doesn’t dissuade them from your page, but rather encourages them to follow the checkout process.
As with the price, the part dedicated to ratings and reviews is also essential to secure the purchase. Although we have not included it as an element to optimize, since it is beyond your control, it cannot be missing from your product sheet. It always offers attractive, good quality products with the best service. This is the only way you will get positive ratings and reviews.
At Nozama, we have a creative team that is expert in content. We can help you create a good product listing on Amazon by combining our texts with the best videos and images of your product. Together, we will be able to convince more buyers.