27 Dec Amazon Listing Quality Dashboard. How can it help you?

• Provide a more complete overview of your products. Add the attributes that Amazon recommends to you through your listing Quality Dashboard.
• Reduce returns, improve the visibility of your items, and take the necessary steps to avoid blocking your products in your customers’ search results.

Optimizing your listings on Amazon is a key task you need to do if you want your potential customers to find your items in their searches and decide to buy them. The more relevant and accurate information you provide on the product detail page, the easier it will be for them to make a favorable purchase decision.

In the Amazon Listing Quality Dashboard, you’ll find a series of recommendations to help you complete and improve information about your products. Here’s how it works and why it’s important.

What is the Amazon Listing Quality Dashboard?

In an effort to improve buyer satisfaction and make it easier for sellers on its platform to do their jobs, Amazon is introducing the Listing Quality Dashboard. This new feature detects product listings that are missing relevant customer information and displays the attributes they think you need to incorporate.

This feature allows you to improve the quality of listings or review at-risk listings. In the first case, it shows you different fields with descriptions about the attributes you need to complete and the reason or advantage of including them. In the second case, it tells you the required attributes that you must include before a certain date to prevent your listing from being removed from search results. In both, the suggested or required attributes depend on the type of product you’re selling and what its category is.

How does it work?

Access the Listing Quality Dashboard from your Seller Central homepage. Select the “Inventory” tab and choose “Manage Inventory.” There, you’ll see your listings sorted by sales volume and visits they’ve received in the last 30 days. You can also search for them by product or filter them according to the type of recommendation.

Manually include missing specifications for each product or edit your listings in bulk through a file. If you feel that any of the attributes that Amazon tells you are not necessary or relevant to your product, you can skip it.

Once you add the new fields, they will take less than an hour and a half to update. After this time, customers will see these changes on the product detail page, right after the title and before the bullet points.

Why is it important to include Amazon recommendations?

Attributes work like search filters and classify your products to show them to the customer based on their characteristics. Including the information that Amazon requires or recommends in your listings will improve the visibility of your product. You’ll make sure that the customer sees your item as long as it meets the requirements they’ve filtered out in their search results.

Including attributes in your listings will also trigger the “Product Overview” feature. This new widget will appear on the detail pages of certain products, highlighting their most important specs below the title and above the bullet points. Thanks to this feature, Amazon users will be able to consider their purchase more quickly and easily.

Another key benefit of completing your listings with attributes is that it minimizes returns. Amazon believes that the main reason customers often return products is because they are missing essential information about them on their detail pages.

For certain products, Amazon will highlight in this dashboard the mandatory information that you will need to add to your product listing within a certain period of time if you don’t want to interrupt your sales. Thanks to this new feature, you will be able to take urgent actions to control your at-risk listings and prevent their possible deletion from search results.

Considering that these recommendations made by Amazon are updated in real time, we advise you to access your dashboard, at least twice a week, to check them. At Nozama we help you upload your listing to Amazon, optimize your content and improve the visibility of your products to increase your sales.