Amazon Live

Amazon Live: A Unique and Fun Shopping Experience

The e-commerce giant has incorporated a novelty to the platform that will not leave anyone indifferent; it’s Amazon Live, and while it’s only available in the United States at the moment, it’s a new way to interact with Amazon users, in real time! Yes, yes… You read that right. At Nozama Solutions we are waiting for Amazon to launch this option to the rest of the countries to start getting the most out of it.

But what is Amazon Live? It is nothing more or less than a live streaming platform, that is, a website where influencers can present their products in streaming and share with users all the details and characteristics of them. And not only that, consumers will also be able to purchase products in one click and solve their doubts live.

This new Amazon feature isn’t available globally, but it’s been a hit in the United States. On the one hand, it attracts content creators because of the possibility of working alongside brands on Amazon (and getting a sales commission for promoting the product in return) and, on the other hand, this format is much more dynamic, attractive and visual for users. It is, without a doubt, an ideal way to build influencer marketing strategies on Amazon.

Maximum visibility

Amazon Live will be a great showcase for your brand and, in addition, it offers consumers the option to redirect to the product’s purchase page on the platform, where the material that stars in each live broadcast is sold.

The e-commerce giant expects to increase its advertising business model by 50% over a period of no more than a year, among others, thanks to its plan based on strategies such as influencer marketing.

Why should you use Amazon Live? The platform has three fundamental goals: to inspire, inform, and entertain customers. There is no doubt that the live interactive format is more attractive to users and, in addition, it provides extra security and confidence because it provides them with the information they need to know to make a wise purchase decision.

How does Amazon Live work?

The Amazon Live Creator app will help Amazon customers discover new brands and interact with sellers through live chat. Using it is very simple and streaming videos is completely free and open. All you have to do is create an account and set up the parameters that Amazon requests.

Amazon Live is, without a doubt, a new window for e-commerce! Use this feature to showcase the best of your product and offer shoppers special streaming promotions.


Advantages of Amazon Live

  1. Real-time interaction: Amazon Live allows sellers and content creators to interact in real-time with viewers via live chat. This provides a more personalized experience and helps answer questions in the moment, which can increase customer trust and conversion rates.
  2. Product demonstrations: Sellers can showcase their products in action through live streams, allowing viewers to see how products are being used and what features they have in real-time. This can help customers make more informed purchasing decisions.
  3. Special Offer Promotion: During live streams, sellers can highlight special offers, discounts, and exclusive promotions for viewers. This can incentivize impulse purchases and increase sales during the live event.
  4. Increased visibility: Amazon Live streams are displayed on specific product pages, increasing the visibility of the featured products. Additionally, Amazon often highlights live streams on its homepage and in other sections of the site, which can attract more viewers.
  5. Integration with the shopping platform: Viewers can purchase products directly from the live stream, making the buying process easier. In addition, the products displayed during the live stream are displayed below the video so that viewers can easily access them while watching.

In short, Amazon Live offers a unique and effective way for sellers and content creators to engage with customers, promote products, and increase sales through live streams integrated into Amazon’s shopping platform.