10 Mar Brand Registry: why it’s essential and what advantages it has

• Trademark registration is a must if you want to boost your image and improve the performance of your products on Amazon.
• It allows you to unlock a package of advantages and tools that can be decisive when making transcendental decisions about your products.

The Brand Registry is a program designed so that manufacturers and owners who have their own brand can register it and sell their products directly. This gives access to a number of tools and advantages that can help both develop and enhance the brand, as well as protect it from counterfeits and imitations. We’ll tell you all about it below.

Multiple advantages that will make the difference between your products and the rest

Amazon has developed a series of tools and options that, as a manufacturer and owner of your own brand, will give you a certain advantage over your competitors and users who are mere distributors of products. They are as follows:

• A+ Content: This is a tool that helps sellers complete detail pages and maximize sales. It consists of layout content that includes text, photographs, and videos. According to Amazon’s own data, an A+ page can increase sales by 3% to 10%. In addition, it allows us to show our brand story, as well as highlight product features or include comparison tables.
• Brand Store: allows you to promote your brand through a multi-page store within Amazon’s own marketplace . Here you will be able to include all your products in a single place that is accessible and fast for your customers.
• Brand Story: This feature allows you to raise awareness of the brand through a slider located below the product description. In this way, we will be able to enhance the connection with customers and help them identify our values.
• Sponsored Brands: these are advertising campaigns for up to three products chosen by you, accompanied by your logo and the headline of your choice.
• Brand Analytics: Amazon’s brand analytics service provides very useful and effective data when it comes to making strategic decisions. This includes, for example, reporting on customers’ search terms or how they behave within Amazon.

Vine Program: This program has been designed to help customers purchase products. It is made up of a series of users (Vine Voices) who are invited by Amazon to be part of this project based on the usefulness of their reviews for other users, who are provided with the products for free in exchange for independent opinions. This helps new items get reviews without having to wait for someone to buy the product, get it home, use it for a while, and decide to write a review.

Protection against counterfeiting and imitations

Amazon’s Brand Registry program also includes an effective service to protect against imitations and counterfeits masquerading as registered trademarks.

First, it allows for the creation of more accurate listings , allowing you to have control over the detail page so that your customers can see more accurate information. This allows you to reduce the number of returns, improve product visibility, and take steps to avoid blockages of your products.

Second, it offers proactive brand protection. To do this, an automated system based on the information you provide is used to remove suspicious and inaccurate content that may appear on the Amazon marketplace .

Finally, the Transparency Program is a service that helps identify individual products and prevent possible counterfeits from reaching the end consumer.

If you have found it useful and want us to help you both with the Brand Registry and with everything that has to do with the sale of your products and thus turn your brand into a benchmark inside and outside the world of Amazon, contact Nozama Solutions, the leading global platform for Amazon account management.