16 Mar Build your brand identity with Amazon Ads
- Learn how Amazon Ads help you connect and have a real, meaningful impact on your customers through different types of ads.
- Use colours, images, videos and textual elements to deepen and increase interest in your products.
Creating a good brand identity for e-commerce is a key factor that’ll determine the success of your business. Keep in mind that consumers want recognisable brands that provide them with a truly engaging shopping experience.
However, building a recognisable, strong and powerful brand identity is a long and difficult process.
If you’re just starting out, Amazon Ads advertising campaigns can be the solution you’ve been looking for to connect with customers and tell your story, share your mission and apply your style guide consistently.
If you want to know what we at Nozama Solutions propose to get your brand up and running, read on and we’ll tell you all about it.
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What are Amazon Ads?
In short, they make up an online advertising platform that allows you as a seller to promote your products and services on Amazon’s website. A variety of advertising formats such as sponsored ads, display ads and video ads will be available to you.
Correct usage of this tool will allow you to:
- Develop a unique brand vision and brand mission statement.
- Establish a lasting connection with customers and potential customers.
- Have solutions such as Stores and Sponsored Brands at your disposal to help build and promote your brand.
- Learn how to measure brand awareness and engagement.
These are ads that appear in Amazon’s search results and can directly help your products get noticed. They also allow you to choose specific keywords to make your ads relevant and appear in searches for similar products.
In this way, your brand can start to be recognised and associated with the products you offer.
Also, using images and text that are closely related to your brand is essential for you to strengthen your brand identity. Colours, fonts and image styles should be consistent in each ad to create the right brand experience for the user.
A type of ad that appears in different places in the marketplace, such as the Amazon homepage and product detail pages. With the ability to include images and quality content, you can create more visual ads that’ll highlight your brand identity.
As well as choosing a consistent set of colours, fonts and image styles, it’s also important to define your specific target audience to maximise the effectiveness of the ad.
In this context, you’ll be able to take advantage of the opportunities Amazon offers you to generate brand awareness, consideration and purchases, and even engage with audiences who are viewing product detail pages, the Amazon homepage, or Twitch.
They allow you to tell your brand story and convey a message in a much more real and practical way. It’s always been said that a picture is worth a thousand words, and in this case, it’s no different.
Thanks to video ads, your brand can create an emotional connection with users. What does this mean? Increased loyalty and brand awareness.
Video ads are a solution that mainly combines first-hand information about your brand where you have to tell a really interesting, coherent story that reflects the values and personality you want to convey.
You’ll reach information-driven audiences on websites owned by Amazon and on its major third-party publishers. You’ll also be able to engage with them through a wide range of streaming content, TV streaming and on the web.
In short, Amazon Ads can become your best ally in building and consolidating your brand identity on Amazon’s marketplace. By making use of all the advertising options available to you, you’ll reach your specific target audience and increase your visibility on the platform.