Registro de marca en Amazon

How do I register my brand on Amazon?

  • Registering your brand on Amazon will allow you to protect, analyze and promote your business to grow and transmit confidence to your potential customers.
  • If you meet the basic requirements, you’ll be able to log in to Amazon’s Brand Registry service to register your brand and access powerful branding tools.


Registering your trademark on Amazon is essential to be able to protect it from other sellers trying to offer your products on Amazon. On the one hand, it will allow you to remove fakes from your articles or block inaccurate content about them, and on the other hand, it will help you convey more trust and credibility to users who use the platform.

If you’re wondering how you can do that, read on. Below, we’ll tell you what requirements you need to meet and what steps you need to take to register your trademark through Amazon’s Brand Registry service.

What are the basic requirements to register a brand on Amazon?

In order to register your brand on Amazon, (although it may seem obvious), you will first need to have an account open in Amazon Seller Central or Amazon Vendor Central.

From there, if you’re the owner of the trademark, you’ll need to have it actively registered with the relevant agency in the country or territory for which you want to register it with Amazon. In the case of Spain, it will be at the Spanish Patent and Trademark Office (SPTO) or at the European Union Property Office (EUIPO).

Once you have it registered with the corresponding body, you will receive a confirmation with a registration reference number associated with your brand and a series of data that Amazon will require you to complete the registration of your trademark on its platform. It’s a good idea to have them handy before you log in to Amazon’s Brand Registry and begin the registration process.

What steps do I need to take to complete the registration?

Once you log in to your Amazon account, you need to head to the brand registration part. The first thing Amazon will ask you for is your brand name. This must appear on your products or on the packaging of your products and will have to be the same one you used in the patent office registration.

It will then ask you for the trademark registration number provided to you by the intellectual property office where you registered the trademark. If you have done it through an international patent office, you will also need to indicate the country in which you have done it.

In addition, Amazon will ask you to specify whether your trademark is wordy or graphic, i.e. if it is based only on a name with text or if it is associated with images that include words, letters, and numbers.

It will also ask you for the ASIN of any of your brand’s products that you have in your catalog. Once this is done, you must indicate information regarding the type of products you sell under this brand, the countries in which your items are presented, the distributors who have your authorization to market your products on Amazon or other channels, or the possibility of offering your license to other companies that are dedicated to manufacturing the products of your brand.

Once you’ve submitted all the information Amazon has requested, your brand will go through a verification process that typically takes 7-14 days to resolve. If, during that period, Jeff Bezos’ company considers that you have all the rights to register your trademark on its platform, it will send a verification code to the email account that registered the trademark with the competent body, a code that you will need to complete your registration.

When your brand is properly registered with Amazon, your Seller or Vendor account will unlock a series of tools that will help you realize its full potential.

Among other things, you can create A+ content on Amazon’s detail pages to tell your brand’s story or provide your customers with more engaging information about your products. You will have the possibility to launch Sponsored Brand campaigns to increase the awareness that your potential customers have about your brand. You will have your own store on Amazon to promote your brand and products. And you will have access to brand metrics to generate reports based on objective data with which you can make decisions and propose strategies to increase your business.

At Nozama we help you register your brand and get the most out of these tools to brand on Amazon. Plus, here’s how to protect it from copyright infringement or unauthorized use.