13 Dec How to benefit from Amazon Pay and implement it in your business

• This payment processing service developed by Jeff Bezos’ company completely changes the checkout experience for users.
• Based on the payment information associated with each Amazon account, it allows you to pay quickly and easily outside the marketplace.

We have already talked about this Amazon service to process payments online. Present since 2007, it uses the consumer base that has an account in the Amazon marketplace to allow payments to be made on external websites.

In this way, users have the possibility to shop on any external site with the convenience of not having to manually enter their credit card and, above all, with the security that their bank details will not be used for fraudulent purposes.

This is, without a doubt, a great advantage for consumers, but it is also a great advantage for sellers, since it is a payment method that inspires confidence as it is backed by a company as reputable as Amazon. Therefore, if you want to know more about implementing this service in your online business, today at Nozama Solution we tell you everything.

What can you do with Amazon Pay and what are the benefits?

First of all, this service allows buyers to pay in three different ways, which makes the task much easier for consumers:

• Through a website.
• On a mobile device.
• With Alexa by voice commands.

This, without a doubt, is a great advance for potential customers as it offers them a simple and fast way to pay, with the guarantee that it is a secure process with respect to privacy and the processing of their data; and with the ease that with a single account they can pay on a multitude of websites. In addition, there is a possibility that if the products for sale meet certain requirements, they may fall under Amazon’s “A to Z” guarantee.

On the other hand, not all the advantages were going to be for consumers. For you as a seller, it helps you increase the conversion rate, minimize the abandonment rate and, ultimately, increase sales. All this thanks to the fact that it is a payment method that many millions of people already have an account of and that enjoys Amazon’s own trust.

How can you implement it on your website?

The process is very simple and, in addition, it is carried out entirely within your website, so customers will not be redirected to external windows during payment. If you want to implement it, follow these steps:

1. Sign up for Amazon Payments, which is not the same as signing up as a seller or opening an account to buy products on the marketplace. You can complete the process at the following link. There you must provide both your personal data and those of your company and, then, you have to wait a while for your registration application to be approved.
2. Implement the payment method on your website. This is done via API and won’t take much time for your team or technical specialist on the web.
3. Test the system and start publishing content that is purchasable using this payment method.

How much does it cost you to use Amazon Pay?

Logically, the service carries a cost for each transaction. This cost is calculated based on two fees, one per processing, based on the average volume of payments made on your website; and another authorisation fee, which is €0.35 and is always the same (except in special cases that we will explain now).

The processing fee ranges as follows:

• If you invoice up to €10,000 per month on your website, it stands at 2.7%.
• If you sell for a value between €10,000.01 and €50,000, the rate drops to 2.4%.
• Finally, if your turnover is more than €50,000, you can negotiate with Amazon both this processing fee and the authorization fee and thus reach an agreement that is beneficial to all parties.

In addition, if you receive a payment from a country outside the European Economic Area and Switzerland, you will be charged an extra fee depending on the country:

• Canada, Channel Islands, Isle of Man, Montenegro, United States: 2%.
• Albania, Bosnia and Herzegovina, Macedonia, Moldova, Russian Federation, Serbia, Turkey, Ukraine: 3%.
• Rest of the world: 3.3%.