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How to Find the Keywords for Your Products on Amazon?

You can never forget about the keywords for the content of your products, because each keyword you choose will play a key role in the positioning of your product in internet search engines, but above all, of Amazon, which is where you want your products to be. Keywords can help you position your products, especially in the best seasons of the year to sell, such as the Christmas season and Black Friday to increase your revenue.

The keywords for the content of your products have to be really relevant words that in addition to helping to position your product, they must be words that you can incorporate in your descriptive texts both long description and bullet points but without losing the sense of the content, the ideal is that you add the keywords and continue to give meaning to the text that you are going to show in the publication of your product. For this reason, you should not only take into account the importance of SEO but you should also consider the user experience when using these words in your content.

If you are able to create good content that makes sense with the keywords you have decided to use, then you can already have the possibility of having your content rated favorably by amazon’s algorithms and you will be able to appear higher in the results. The importance of SEO is often underestimated, and many users, really the vast majority, do not usually make responsible use of keywords and that is why they often ask themselves, Why does my product not appear in the main search results if I have already used the right keywords? The answer to that question is that there has probably not been a responsible use of keywords in the content.

The responsible and correct use of a few keywords is not something to be taken lightly, as it can overload the content by turning it into a trivial keyword stuffing on your website and that will make your content never rank.

If you have no idea how to find the keywords for your content and you don’t know how to make good use of them to really favor the content of your publication and get a good positioning in search engines, then there are 2 things that you should take into account so as not to die in the attempt to generate original and quality content for your products.


Step One: Find Ideas

The first thing you should do is find word ideas that relate to the product you are going to sell, whether they are directly related to the product or the line of business, and they can even be words related to the target audience.

A good way to come up with keyword ideas is to brainstorm items and search terms that are related to a topic. Something that can help you is visiting your competitor’s website or product publications so that you can do a quick study of the content they offer and thus you can have a clearer idea of what they want to do.

There are quite a few tools that can help you analyze competitor websites so that you can carry out a more exhaustive study of the keywords used by your competition, in addition, it is always a good idea that in addition to analyzing the competitor’s website you also visit informative forums. SEO analysis tools are usually paid tools, if you use a free one it can provide you with some other data, but it will give you more information to carry out a complete analysis.

Step 2: Keyword Analysis

This step can be the most tedious, but it is one of the most important, since the proper functioning of the content depends on the study.

When analyzing keywords, the first thing you should observe and take into account is the search volume of each word. Search volume is very important because this data is what tells you how many users have searched for that term in a given period of time. You can also do an analysis to see if the topic you’re studying is an emerging topic or if interest is waning so you can know if certain keywords are worth using.

But all the work doesn’t end here, because search volume isn’t everything, it’s just one more step in the search for the right keywords.

It is also recommended that you carry out an analysis if possible in the most used search engines, such as google for example, you can choose the first 5 organic results and make a review of what keywords they are using on their website and what are the keywords that are positioning that website.

Because even if your competitor has keywords that you are also thinking of using for your content if that competition is quite strong, using the same keywords as your competitor will not make you position, in fact you will not appear even on the first page of results so another factor that you must take into account is the keyword difficulty or KD

It is true that there are quite a few users who visit the second and third pages of search sometimes, and that is why it is better that you have keywords that have a search volume that is not too high but not too low, but something in between so that you have less competition.

Once you’ve filtered your keywords better, you’ll notice that the list gets a lot smaller. And now is when it’s time to make the best possible use of your selected keywords so that you can transform them into quality content of interest to those who visit your publications.


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