04 Aug How to promote your brand on Tik Tok

• The most popular social network for young people
• Tik Tok Ads, a new bet for companies

TikTok has evolved a lot since its birth in 2018, this year it has achieved a new record by exceeding one billion registered users on the platform, which corresponds to almost 14% of the world’s population.

The Chinese social network has merged the best functions of Instagram, Facebook and Twitter in its format, achieving the best content results. The app allows you to record, edit, and share short, instant videos lasting between 3 and 5 minutes. You can also add animated backgrounds, sound effects and visual filters to make each post more attractive and interactive.

Among the most popular content that can be found on the platform are: short music videos with, sometimes, montages with lip-syncing, comedy videos, dance duets between users, challenges with hashtags, 15-second content, interactive images with unique effects and countless other multi-format combinations.

How brands are taking advantage of Tik Tok

The app has gained a lot of popularity among brands, it has become the ideal setting to promote products and build a strong community. Companies take advantage of this format to generate engagement with the audience related to the product and create interactive content in short videos. It has been proven that the visual format causes the viewer more emotions and also causes them to be more involved with the product, which is ideal for building audience loyalty with the brand and its business philosophy.

And not only that, the facilities provided by the social network to companies to create advertising campaigns for products on the platform are many, taking into account that it is very popular especially with young people between 16 and 25 years old, but it should be noted that it has more and more elderly users.

Thus, organic content spreads quickly and has a greater number of interactions than on other networks. Here the user seeks to be entertained and have a good time, which can be ideal for dynamically publicizing brands, generating awareness and proximity of the user to the product.

It is very important to keep in mind that the storytelling style of this platform should be informal, spontaneous and very funny.

Tik Tok ADS

The Paid Media channel is yet to be exploited, CPC and CPM prices are low and there are good opportunities to position your product and implement sales. It all depends on the moment, creating a real-time auction depending on the format can vary from day to time to bid and adjust budgets. But, because there is less competition, the costs are usually cheaper.

With the Pro account on Tik Tok, you can also put the direct link to your store, make an intelligent market segmentation and monitor the activity performance through a data panel that allows you to study and analyze the key KPIs of the brand.

As a fact, tiktokers do not like advertising, it is recommended not to directly promote products or services in this space because the community is not used to this format and it rejects them. In this case, it is recommended to be original to make your buyer persona access you without obligation and have purchase needs, an operation that they could carry out directly from the platform. In addition, they often do so impulsively if the content adds value to them.

Launch a campaign with influencers, they have a large audience and their content makes a strong impact on their followers. In addition, they help businesses connect with their target audience.

Social Media Tools

Some Social Media tools such as Hootsuite, Sprinklr or Sprout Social already allow you to manage and publish content on Tik Tok. Its functions include:

• Manage your account: Manage content, schedule it, and publish it according to your interests and needs.
• Monitor results: Analyze real-time company profile metrics, compare them to other platforms, and measure activity performance to optimize results and understand user behavior.
• Maintain community: Brands can also serve their community and interact with them by responding to their comments from the tools to connect with their customer and establish daily relationships with them.