contenidos de productos Amazon

Learn how to generate the best content for your products on Amazon


There are many things you need to consider when listing your products and starting to sell them on Amazon, but one of the most important and least received attention is the written content that customers see.

Most users turn to Amazon before other platforms when they want to buy a product and, many times, the final decision to purchase it depends on the ability of expression of the texts and the level of conviction used around that product. Surely it happens to you as a buyer too: you don’t usually buy items based solely on the photo, you need a good description to convince you and decide to buy it.

That is why in this post we are going to explain what is the best way to communicate within Amazon so that your products are attractive and have a resounding success.


The texts of a product

When you search for a product on Amazon, in addition to the photograph, you find several elements: the title, bullet points , and description. The structure is simple and seems to be a piece of cake, but in order for your content to be the most appropriate and to live up to what Amazon requires to position you well, you need to comply with a series of steps.

One of the first things you should do is think about your buyer and consider how you have to communicate in order to get closer to them and generate empathy that can later result in a sale.

With a clear buyer profile, you must have a study of keywords or appropriate keywords so that your product is correctly positioned on Amazon and reaches the right audience. It is important that you do not abuse these words, because generally search engines penalize those publications in which they exceed 5% of the density, so if you do not make good use of them they can harm you.

Having all this information at your fingertips, it’s time to start writing, although it’s not an easy step, as it requires a lot of analysis and strategy. Let’s take it one step at a time:

  1. The title is the first thing Amazon users will read about your product. It should be brief, descriptive, concise and attractive, since with it the buyer must be able to know what the product is like and what benefits it can bring.
  2. Bullet points are the short bullet points that you find right or below the photographs of the products when you open them. Normally, five bullet points are generated that concisely bring together the main characteristics of the article. These elements often repeat and expand on some of the information in the title. One way to draw attention to each of them is by generating an eye-catching title that introduces them and acts as an opener to the characteristic it describes.
  3. Descriptions are the final step for buyers to get to know your products in detail and make an informed decision about their purchase. This space is ideal for you to add those details that had no place within the bullet points. It is important that the information at this point is well organized and that it is read quickly and productively.


The Keys to Success

Now that you know the basic elements that surround a product published on Amazon, it is vital to study and know the optimal way to get the words to have the desired effect; that is, they are the right ones. Here are the five factors you shouldn’t ignore when writing about an item on Amazon:

  1. You should try to be direct, that is, your texts should include just the right and necessary information so that what you want to convey is understood without the need for much detour.
  2. You want to be concise, or in other words, to use short, well-structured sentences. In this type of text, it is often counterproductive to generate messages that are too long and far-fetched.
  3. Let your imagination run wild and allow yourself to be creative, make your messages original and eye-catching, get out of the ordinary.
  4. You should try to generate a consistent message. Your content needs to be in your brand’s line of communication and any text you generate needs to be seen as part of a much larger unit, which is your business.
  5. Be honest and let your content describe as closely as possible the reality of the product you’re trying to sell. This way you become a reliable seller.

These are just a few guidelines of all the processes you should follow and keep in mind when listing your products on Amazon.

At Nozama we are committed to communication and to growing your sales through it, so do not hesitate to contact us and we will make your content lead you to success.