26 May The European Expansion Accelerator: Selling in all EU markets
Amazon is, as we all know, one of the most widely used eCommerce platforms in the world. This success lies in the constant search for improvements, which led to the launch of the European Expansion Accelerator programme.
It aims to help small and medium-sized businesses expand internationally in just two clicks. This is an opportunity for SMEs, regardless of the sector in which they operate, to grow by selling their products in all markets of the European Union and the United Kingdom.
In the same way, customers also benefit. With the European Expansion Accelerator they have access to a wider range of products, increasing their variety of options. Amazon users may have unique and different products that are not available in their home countries.
If you are wondering how to do it and want to know all the benefits, from Nozama Solutions, be sure to read below.
What are the advantages for companies?
Amazon’s European Expansion Accelerator program offers a number of benefits to any business looking to expand its presence in the European market.
On the one hand, they have access to a team of experts who will provide them with information on how to guide sales strategies and thus be as successful as possible within the European Union and UK markets.
On the other hand, Amazon provides companies with a number of marketing tools and resources, such as Amazon’s advertising programs (Sponsored Products, Spornsored Brands, etc.), which will allow them to connect with a wider audience and increase visibility in the market.
Finally, SMEs that access this programme can receive financial support, depending on their needs, to make their foray into European platforms easier.
As we can see, Amazon provides the tools, support, and support needed to ensure successful business growth within the EU and UK markets.
What are the benefits for Amazon customers?
As we mentioned a few paragraphs above, this program does not only benefit companies. Amazon users also have a number of benefits from the European Expansion Accelerator that we detail below:
- Greater variety of products available to customers, meeting the demand of those that may not be accessible in their countries of origin.
- More competitive prices due to the competition itself on the different platforms.
- Faster order delivery thanks to the establishment of distribution centers closer to customers, also improving the customer shopping experience.
How can companies access this program?
In order for a company to be eligible for the European Expansion Accelerator , it must meet certain requirements. It is important to mention that this is a free process.
First, you must be based in Europe and have an active seller account within Amazon (Spain, France, Italy, Germany, United Kingdom, Netherlands, Belgium, Poland, or Sweden). Subsequently, they have to send a request to Amazon explaining the reasons why they want to expand on other European platforms. If the application is accepted, you will receive an invitation to join the program and begin the process.
What does it mean that this program is a 2-click process?
Once such an application is accepted, only two actions are needed on Amazon’s platform to start selling in European markets:
- Select the countries where you want to start marketing products.
- Enable automatic translation of these products into the corresponding languages.
In short, with these simple steps, any company can get started within the European Expansion Accelerator program. Undoubtedly, a beneficial solution for the two most important parties that make up Amazon: companies and customers.
At the same time that some are favored by being able to expand into other markets, others acquire the privilege of having a greater variety of products that can meet their needs on their Amazon platform.