27 Jan Videos on Amazon: What requirements do they need to meet?
● Amazon establishes a series of minimum requirements that your videos must meet in order to view them in stores or detail pages of your products.
● Pay attention to issues such as length, resolution, weight, or format before uploading your videos to the platform.
As with images on Amazon, videos provide the information that the consumer needs in a more attractive, convenient and immediate way than texts. They allow you to better explain what your brand or product looks like, generate higher conversion rates, and increase the purchase attempt and decision.
In an increasingly visual world, including videos on your product detail pages, in your stores, or in your premium A+ content is a wise move. But not everything goes! Below, we explain what are the minimum requirements that Amazon will require of you to be able to do so.
Amazon Video Requirements
On Amazon, there are no restrictions on the maximum length of your videos, but there is a minimum time. You will need to exceed 5 seconds if you want your video to be accepted on the platform.
In order for all videos viewed on the marketplace to meet quality standards, Amazon will require a minimum resolution of 720 pixels wide and 872 kbps. Thus, it will ensure high definition (HD) to your customers.
While Amazon supports videos smaller than 500 MB, we don’t recommend publishing media that size to your pages. Always optimize your videos to minimize their weight without losing much quality. You’ll get them to take less time to load.
As for the aspect ratio, Amazon will respect your video by adding, if necessary, the black bands as Youtube does. However, we recommend that you always shoot horizontally, either with the 4:3 standard or in 16:9 widescreen, so that your product images look better.
Amazon accepts different compression formats supported by Windows Media, Apple Pro Re, QuickTime, flv, avi, and standards such as mpeg4 and mpeg2. The latter two, however, are the most advisable due to their compression ratio between weight and quality.
One url per video:
You can upload your videos to Amazon manually or through links. If you do it through a link, you have to keep in mind that the url should only point to a video file. If your url leads to a playlist, the platform will automatically remove it.
Your videos on Amazon cannot refer to external websites, issues such as shipping conditions or the prices you are going to offer your customer, nor mention certain commercial terms that Amazon does not allow to include in its content.
In addition to these mandatory features for Amazon, at Nozama we recommend that you comply with the principles of universal accessibility for people with functional diversity. Adding subtitles and audio descriptions will ensure that they are understood by a much wider audience. Respect its concordance and synchronization with the image and sound of the video to avoid confusion.
Now that you know the requirements that your videos must meet on Amazon, we will explain what are the keys to making your video successful on Amazon.