06 Oct What is Amazon Attribution?
Do you have Facebook campaigns targeting your products within Amazon but don’t know how to measure the results? Do you want to know how many conversions you’ve had within Amazon with the sending of your last Newsletters? In short, do you want to measure external traffic and be able to attribute each sale to its traffic source? I invite you to get to know Amazon Attribution.
What Do You Need Amazon Attribution For and How Can It Benefit You?
This is a feature of Amazon, which allows you to unify advertising measurement and analytics.
It will help you better understand the return on investment (ROI) of your digital advertising, such as search, social media, and email, as well as provide insights into how customers discover, research, and buy your products on Amazon.
Amazon Attribution, the new beta measurement solution, provides brands selling on Amazon with analysis of the impact of sales through media channels outside of Amazon.
With this feature, you’ll be able to discover the information you need to optimize your media campaigns and increase product sales.
It is very easy to use and there is currently no cost associated with its use.
✔ Measures
✔ Optimizes
✔ Plan
What does Amazon Attribution measure?
It measures non-Amazon Advertising media, such as search ads, social media ads, display ads, video ads, and also measures email marketing.
If you’re just starting to advertise outside of Amazon and want to see how your new tactics impact detail page views or products added to the cart. Amazon Attribution can help you measure those results.
Amazon Attribution Key Metrics
The metrics that are included in Amazon Attibution reports (reports available in the console, but with the option to download), are as follows: Metric standard traffic such as impressions and clicks, as well as Amazon conversion metrics such as detail page views, products added to cart, and purchases.
Do you have a Seller account in Spain?
If so, don’t think twice and start benefiting from all the benefits offered by this new Amazon feature, you will get insights into how your search, social media, display, email and video campaigns impact shopping and sales activity on Amazon.
Amazon Attribution is already available in Spain, if you know sellers who work outside of Spain it will help them to know that they also have it available in countries such as Germany, France, Italy and the United Kingdom.
Create your Amazon Attribution account Step by Step
- Registration: Sellers need to fill out a registration form that can be found on Amazon Seller Central.Si you’re a seller, you’ll need to log in to Seller Central and then register.
- Add your products: Create your account, log in, and add the products you’d like to measure.
- Marketing strategies: Generate tags for each of the marketing strategies you set.
- Search ads: Activate tags in search ads, social media, displays, video ads, and email marketing.
Benefits of Amazon Attribution
Before finishing, I would like to remind you that this Amazon feature currently has no cost associated with its use and that it also allows you to grant permissions to users directly in the console.
Here’s how to do it:
At the top of the navigation pane, click “Manage” and then select “User Management” to add the users you want, such as your agency partners.
Online advertising campaigns are constantly growing in the market.
The giants of online advertising, to this day, are still Google and Facebook, but I would like to point out that Amazon is hot on their heels, since in 2018 it recorded a revenue of more than two million dollars in online advertising alone.
For this reason, it was placed in the ranking as
the third digital advertising platform.
Finally, I would like to give you a piece of advice, and that is to combine advertising campaigns in different media.
I hope I’ve helped you learn more about Amazon’s new bet.
See you soon!
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