Amazon en el CES

Amazon at CES 2023: all the news presented


  • CES is the most important technological event in the world, where all the new features that will mark the events of the coming years are presented.
  • Jeff Bezos’ company has introduced a variety of products, features, and experiences across multiple domains to continue changing consumers’ lives.


The Consumer Electronic Show 2023 has already taken place in Las Vegas. It has left a multitude of novelties in the technology sector and, as it could not be otherwise, Amazon has shown its most powerful and innovative projects. Starting from the integration of the Matter standard in a large part of its catalogue for the connected home; to new security devices or collaborations with Panasonic or Disney to improve the experience of their users.

It is clear that all the new products presented will not be available immediately, but they do serve to get an idea of the trends that will lead the market in the coming years.

If you want to know all the news that the most important technology fair in the world has left, continue reading.

The Matter Revolution

For starters, what is Matter? It is a standard developed by the Connectivity Standards Alliance, an organization made up of companies such as Amazon, Apple, Google, Huawei, IKEA, LG and Samsung, among others. With Matter, what they seek is to standardize the connection between systems and home devices to enable them to work with each other.

Until now, Alexa and Echo devices were already compatible with more than 140 million models of home automation devices and more than 300 million smart devices. But, in 2022 Amazon started providing support for Matter on 17 of its voice control gadgets, plugs, switches, and plug-in bulbs.

And it is now, at CES, that they have announced the next phase of launch, which will reach more than 100 million devices and, once completed, constitute the largest space in the world compatible with Matter.

But they go further when it comes to the connected home, as they have announced that they will launch new products such as thermostats, blinds and sensors. In addition, all of them will have technologies that speed up and economically operate them, such as Bluetooth Low Energy, Thread and Zigbee. This way, users will be able to mix and match smart home devices from a variety of brands with the assurance that they will always work.

Collaborations to go further and better

On the one hand, the collaboration between Amazon and Disney to give rise to “Hey Disney!” is particularly significant. It is a revolutionary experience that will unite Alexa with the Disney, Pixar and Star Wars universe, allowing users to interact with more than 20 characters to listen to jokes, play trivia or experience soundscapes, among other things. This service will soon be available on a subscription basis (available at the Alexa Skills Store and Amazon Kids+ in the U.S.) and in Disney Resort hotel rooms.

On the other hand, the Seattle-based company has partnered with to demonstrate the full potential of the connected home through multiple attendees. This way, while the home intelligence system controls the smart home and its associated devices, users will be able to use Alexa simultaneously to make voice requests.

One step closer to smart cars

Continuing the collaborations, Amazon has announced that, together with Panasonic, they will launch a pioneering integration in the infotainment industry between Alexia and SkipGen. In this way, Echo Auto customers will be given the ability to customize car control functions, monitor and control smart home devices, and get weather reports, offline media playback, and navigation.

In addition, by the end of this year, EV drivers in the U.S. will be able to ask Alexa for the location of more than 150,000 public charging stations across the country. When they do, they will be shown a list with the distance to them and the type of plug they use, being able to navigate to their location quickly and easily.

And finally… Amazon Astro

It’s not WALL· E, but it gives it an air. This intelligent robot from Amazon has been making waves among tech enthusiasts for years and during this CES 2023 we have been able to see it in action a little better. Astro has the latest advances in artificial intelligence, computer vision, state-of-the-art sensors, and computing, both voice and edge. Their mission? Be useful and practical for users in the day-to-day life of the home.