29 Mar Amazon Deals & Promotions for Seller Accounts

• Keep in mind that there are promotions that you can’t access if Amazon deems that you don’t meet certain requirements.
• In addition, depending on whether you have a Seller or Vendor account, you will be able to perform certain actions or others.

One of the fundamental aspects when selling products on Amazon is promotions and offers, as they are ideal for expanding the possibilities of making a profit. They are also a good strategy to attract new customers, retain those who already know your products or get rid of any surplus stock.

In this post, we’ll focus on the different types of promotions you can run from your Amazon Seller account.

Offers Subject to Amazon Requirements

Amazon analyzes the items that are for sale on your marketplace and, based on their sales journey, demand and positioning, proposes a selection of ASINs to carry out certain promotions that it considers optimal. For this to happen, it is essential that you use Amazon’s own logistics (FBA).

Within this selection you can find the following types of offers:

• Flash Deals: Appear for a maximum of 12 hours during a single day. Amazon lets you choose the week in which you want to make the offer, but it will be the platform itself that decides the day and time when the products will be promoted. In addition, it also indicates the minimum conditions that the promotion must have, although you can increase the discount percentage.

This service has a cost of €20 per parent ASIN or product registration, so it is recommended that your profit margin is sufficient to offset this investment. Despite this, these promotions are quite profitable, as they increase the visibility of the product by positioning it on the second most visited page of their entire website: the offers section.

• 7-day deals: These are available for one week. On this occasion, Amazon does allow you to choose the week in which this is going to take place and, as in the Flash Deals, it establishes minimum conditions. The fee for this type of offer is €40 parent ASIN or product registration, but keep in mind that if Amazon proposes this promotion it is because it considers that it will be successful.
• Special offers: At specific times, Amazon runs special campaigns and selects certain products to participate. These offers have different characteristics in each case. For example, the Spring Offers last for two weeks and are dedicated to an exclusive space within the website; while during Black Friday, the rest of the offers are eliminated and only the products of this campaign are promoted. Generally, the most profitable special offers are Black Friday, Cyber Monday, and Amazon Days, as visibility skyrockets at this time of year.

Unrestricted offers

Amazon’s range of offers does not end here, you will also have available a series of promotions in which you can choose the products to promote and that will help your listings reach the sales goal. Here are some of them:

• Promotions: in this case they have no cost and include many possibilities, such as making discounts on the products we want, applying 2×1 and similar, generating alphanumeric codes that can be redeemed at checkout, reducing the price depending on the stock we have left, etc.

They are a good option because they offer a lot of mobility in the merchandise, allowing you to sell specific items depending on your strategy. The downside is visibility, as promotions are not displayed on any full page, nor in search results. These promotions will only be visible on the product detail page.

• Coupons: These consist of applying a discount to a selection of products and letting the consumer decide whether to apply it or not. It is the most basic type of promotion there is, but it is highly recommended to increase sales, because in this case visibility is increased by Amazon including a corresponding label. We should not confuse them with the redeemable codes we just mentioned.

• Amazon Business Discounts: These are the discounts offered by Amazon, only for companies. Here you can make price discounts and quantity discounts. In this way, you can incentivize bulk purchases by making discounts that increase according to the number of products purchased.

If you found this explanation of the different types of offers you can make from your Seller account useful and you want us to help you choose which one best suits your business, do not hesitate to contact us. At Nozama Solutions we are experts in all the processes to manage your sales profitably and effectively.