02 Jun Bergner Group selects Nozama to boost its sales on Amazon

Madrid, 31 May 2022. Bergner Group has selected Nozama to boost its sales on Amazon in Spain and expand to the European market with some of its brands, such as Bergner itself, San Ignacio, Bennetton or MasterPro, among others. In just three months, the Nozama team has managed to increase views from two to more than 31 million, with an increase in direct orders for Ads of 1,065%.

The company, founded in 1999 as a business specializing in kitchenware that has evolved into a creator of products that enhance the home experience, is in a process of expansion. And in order to boost its national and international sales on Amazon, it has chosen Nozama Solutions to take care of the comprehensive management for Amazon in Spain and Europe.

To this end, Nozama has created a growth strategy based on the optimization and publication of the complete catalog of the Bergner Group in Spain, with more than 200 references, improving its organic positioning through an improvement of the Amazon Backend Keywords, obtained after an exhaustive analysis of keywords and competition.

In addition, both the catalogue and the A+ and Brand Stories (tools that allow you to distinguish yourself from competitors and connect with potential buyers through layout content that includes texts, photographs and direct links to products) have been translated by Nozama’s team of native translators into all languages, being published and ready for sale internationally.

At the same time, a product-segmented advertising strategy has been carried out, creating and managing more than 700 campaigns on a daily basis. The Nozama team carried out a market study after which they decided to focus on each product instead of the category, carrying out a portfolio of campaigns for each reference in the catalogue.

Nozama Vendor Services: we help boost your sales on Amazon

The collaboration with the Bergner Group includes the range of services Vendor by Nozama, the only Amazon platform that offers the comprehensive management of sales processes in accounts Vendor, which includes the services of Chargebacks & Incidence Managementtos, tracking and monitoring shipments or checking correct invoicing.

At the same time, an initial audit of logistics and shipments has been carried out, guaranteeing their proper development and reducing Amazon’s penalties, which means significant savings and an improvement in ratios. All of this allows Bergner to benefit from the logistics service adapted to Amazon and the control of all the data related to its account, optimized.

In just three months of collaboration, one of the main objectives has already been achieved, which is the expansion and brand recognition work on Amazon. Nozama has designed a launch strategy to increase the number of impressions of Bergner, which has gone from less than two million to more than 31 million views. This has resulted in brand recognition on Amazon and resulted in a 1065% increase in direct orders for Ads. In addition, one of Bergner’s big bets has been placed among the ten best sellers on Amazon, in sixth place.

“In these ten years that we have been working with Amazon, we have helped more than 200 companies increase their sales and brand awareness to levels they could not imagine,” says Mario Herraiz, Founder of Nozama. “This agreement with Bergner Group gives us the opportunity to collaborate with this great company and undoubtedly enhance our role as the first Amazon account management platform in the world and a strategic partner for those companies that want to evolve their sales processes on Amazon.”

About Nozama Solutions

Nozama Solutions is the largest Spanish-speaking Amazon agency. Nozama assists manufacturers, distributors and wholesalers in the management of their Vendor or Seller accounts on Amazon, in the protection of their brand, in the planning of Amazon strategies and marketing, as well as in logistics, shipping and customer service.

With more than 200 professionals specialized in Amazon, and 10 years of experience, it has offices in Madrid and Barcelona, and, with the recent creation of the competence center in Salamanca, completes its third location in Spain. In addition, it has three logistics centres in Madrid, Toledo and Valladolid to serve its national and international customers.

For more information: https://nozamasol.com/