How to Find the Best Selling Products on Amazon


Amazon is the leader in online shopping platforms. Millions of products are sold daily on this platform, and for sellers and entrepreneurs, finding best-selling products and knowing market trends is key to success.

But how can you find the best-selling products on Amazon? In the following lines, we will reveal some keys for you to know the most effective strategies and tools.

Doing your research is the first step

Understanding the market and discovering best-selling products is critical to achieving success on
. Doing research allows you to identify opportunities, understand consumer preferences, and adapt your strategy to increase your chances of sales. This entails a constant and dynamic process that will keep you in tune with customer demands, allowing you to make more informed decisions.

Exploring with Amazon’s search engine

One of the easiest ways to find the most popular products is by browsing Amazon’s search engine. To do this, type in a keyword that relates to the product you’re looking for and Amazon will show you a list of products related to your search.

You can sort the list by popularity or by release date to see trending and most recent products.

From electronics and clothing to beauty and home products, you’ll find a selection of the products that are at the top of the list.

Analyze and pay attention to buyers’ comments and opinions to learn more and why they are favorites.

Amazon Best Seller Rank

Amazon Best Seller Rank It is a ranking that provides you with information about the platform’s favorite products in a simple and accessible way and helps you improve your position in the ranking. This ranking is updated on a regular basis to keep you on top of the latest trends. Go to the “Amazon Best Sellers” page and choose the category you’re interested in.

Once the category is selected, you will be able to browse the list of best-selling products and find detailed information about them, such as the name of the product, an image, the number of sales, and their position in the ranking.

Research the competition

Discovering the best-selling products on Amazon can make all the difference on such a competitive platform. Are you willing to research your rivals and gain a competitive edge? Analyze which are the best-selling products, as that will give you the information of whether there is enough demand for sellers, translating into good sales potential.

Spark your creativity with search trends!

Don’t overlook analyzing consumer search trends. There are tools such as
Google Trends
Keyword Tool
, which give you insight into the most popular searches on the web and how the demand for certain products has evolved over time. Which keywords are resonating with the competition? Take advantage of this valuable information and make your products stand out!

Tools to Uncover the Secrets of Success

You can use market research tools to provide you with hard data about sales, trends, and product performance on the platform. Some of these tools are:

  • Jungle Scout: Explore Amazon’s data to discover the products that are taking sales by storm. Know the number of sellers, prices, sales volume and the classification of each product.
  • Helium 10: This tool, in addition to giving you a complete overview of the best-selling products, keeps track of the keywords you’re using to optimize your listings.
  • AMZ Tracker: With it you will be able to get a lot of information about prices, sales volume, number of sellers and product classification. Get ready to compete in the market and achieve success!


Best Categories to Sell on Amazon 2023

In a competitive market like this, choosing the right category can make all the difference. Explore the most promising ones to sell on Amazon and set yourself up for success!

  • Household & Kitchen Products: The power of the everyday! From cookware to cleaning products, this category will be a powerhouse source of demand.
  • Electronics: Products such as smartphones, laptops and smart devices will always be in high demand, as technology advances and has become a necessity for our day-to-day lives. Be part of the technological revolution!
  • Fashion & Accessories: This category is a real magnet for lovers of style and trends. Who can resist wearing the trends of the moment? Demand spikes at key times like changing seasons and special celebrations.

The key to getting the type of product you’re going to sell right is to understand the needs of the market.

With these recommendations, you can start your journey to position yourself as a prominent seller on Amazon and obtain benefits that satisfy you. Remember that if you need continuous accompaniment, at Nozama we have a team of experts who will help you get your business on Amazon off the ground.

Are you up for it?