16 Nov Opening an Amazon account: What factors should you consider?
- Before opening a Seller account on Amazon, you should pay attention to factors that have to do with Amazon’s own product policies and costs.
- You should also take into account your ability to store items, manage logistics, and invest in advertising within the platform to position your products and gain visibility that converts into sales.
Having the possibility of reaching millions of customers around the world, offering your products through the marketplace giant, can be very attractive if you are looking for new sales channels to expand your business. Amazon will allow you to open an account on Amazon to market your products on its platform.
Keys to keep in mind before opening an Amazon account
Before you start selling on Amazon, you need to consider many factors. Below, we’re going to detail a few that, to get started, you’ll need to consider.
Products allowed by Amazon:
The first thing you should consider before opening an Amazon account is what kind of products you are going to offer your customers. Not all types of items have a place on the marketplace giant.
You should keep in mind that there are items whose sale is limited by Amazon’s product policies and that, therefore, you will not be able to offer on the platform.
Apart from these product policies, there are some restricted categories that require prior authorization from Amazon, who, in order to achieve the goal of offering maximum trust and quality to its customers, ensures that you always comply with all applicable laws and regulations, especially in products of a sensitive nature, that have to do with the safety of people or that are collector’s items.
Product Sales Exclusivity:
When you are sure that your product is suitable to sell on Amazon, we recommend that you conduct a competitor analysis and study the chances of winning the Buy Box for the products you want to sell.
If you are the owner of the brand, you will have a series of benefits that will make it much easier for you to sell your products. Some of these benefits are offered by Amazon’s brand protection program, where you can report all products from unauthorized distributors. In addition, registering your brand on the platform will allow you to create a Brand Store to group all your products and reinforce your brand image in your own space within Amazon.
Storage & Logistics Capacity:
The location of the product is another factor that you must take into account before opening a Seller account on Amazon, depending on the place where you have your merchandise located and the destination country where you are finally going to make the sale, you will have to consider a specific logistics plan or model, well managed in FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant) to guarantee that deliveries to the end customer go to produce in the established time.
On the other hand, there are a number of costs associated with selling on Amazon that you need to be aware of. In this sense, you should know that just having a professional Seller account open carries a fixed cost of 39 euros per month (VAT not included).
In addition, Jeff Bezos’ company will charge you a commission of 15% per unit (depending on the category sold) and will also establish other additional fees, such as storage or fulfillment fees, if you opt for the Amazon-managed logistics (FBA) model.
Another essential factor to consider before opening an Amazon account is the information and images you have about the product you are going to sell. The more information you have about an item, the easier it will be to build a complete product detail page, with attractive titles and images and valuable content that convinces and generates trust in the customer so that, finally, they decide to buy it.
Investment in advertising campaigns:
Finally, we advise you to invest in advertising within the Seller platform itself to improve the visibility and positioning of your product. In this way, you will be able to increase the number of views and, therefore, favor the obtaining of positive ratings or reviews that will generate trust in future customers.
Once you’ve assessed all the previous factors we’ve detailed above, you’re ready to enter Amazon. Here are the steps you need to take to open an account on Amazon Seller Central. At Nozama, we can advise you on the documentation you need to correctly complete the registration.
And, if you already have an active account, but don’t have the time to get the most out of Amazon, we help you publish and optimize your catalog, design marketing campaigns and increase your sales volume, managing your account in a professional way.