07 Oct What are ASIN variations on Amazon?

Are you an Amazon seller? Are you thinking of selling on Amazon?, Great!, in any case, we know that being part of an e-commerce network involves a large amount of information to process and thus be able to understand a little bit of this great universe of e-commerce.

If you already sell on Amazon, or if you’ve ever taken a look at an Amazon product page, you probably already know what an ASIN is. But do you know the variation ratios of ASINs?

If you are a seller who works with products that have variations, you can’t miss this post because we have valuable information for you. In this post, we’ll teach you how to understand ASINs and parent-child relationships on Amazon in a very simple way.

First of all, do you know what variation ratios are? Product variation relationships on Amazon are also commonly referred to as parent-child relationships in the eCommerce industry.

Amazon’s product variations, which are also known as parent-child relationships in the e-commerce industry, constitute a set of products that relate to each other. Products with variations can have a difficult barrier to entry on Amazon if they are not familiar with the specific policies that Amazon sets for them, which we will try to discourage in this post.

A successful variation ratio listing will make it easy for your customers to compare and choose products based on different product attributes, such as color, size, or other traits, from the available options, all in a single product listing. For example: suppose a customer might be looking for a zip-up jacket and click on a product listing that offers several sizes: small, medium, large, and extra large—and three colors: green, white, pink. This exact example is known as a double variation, as the products vary in two configurations. Individual variants only vary in one configuration, such as a scarf that comes in multiple colors.

Instead of having to isolate color and size by looking at each of the options together in a single view, the customer has the ability to isolate and filter down to the size of their choice, and then choose the color they want from the available options. You’ll often see families of variation between clothing items that come in different sizes and colors.

According to Amazon, if the products are fundamentally the same and only vary in some ways, may share a single title, and are likely to be searched by users on a single product page, this may make sense if they are searched and listed as product variations in the marketplace.

What is the List of ASIN Variations?

Variation is what defines the relationship between parent and child, alluding to the way products are different from each other. Depending on the product category, variation themes also vary. For example: In the supplies and pets category, child asins may differ in taste, smell, and quantity while in the clothing and footwear category they may vary by size and color.

The Source Product Listing (which would be the listing of “parent” ASINs) is an entity not available for sale, which is used to relate child products (child asins/variations). This is the product shown in the search results. Amazon uses parent listing to establish a relationship between products that are referred to as children. For example, if two pairs of pants have the same father, then they are related products and are considered children.

Child ASINs are the only ones that are related to each parent listing. And you can have a lot of child products that relate to single-parent products. Each child with ASIN varies in some way, such as size, color, or size. The issue of variation is what really defines the relationship between the parent and child product, alluding to how different they are from each other. Depending on the product category, the variations can also be different. For example, in the food supplies category, child products may vary in taste, smell, and quantity, while in the clothing and footwear category the variations may be in color or size.

5 Tips for Creating a Good Listing with Products with Variations

If you have products with variations that you will soon publish in your catalog, you should be very careful to do it correctly as Amazon will now remove product listings that do not correctly comply with the variation guidelines set by Amazon. So we’re going to show you some recommendations to make sure you correctly relate your products to variations.

1. Don’t create two different products together. For example: a laptop sleeve with handles with a laptop sleeve without handles, because they are two different types of products and should be separated into different detail pages. In addition, colored pencils and drawing paper are also not the same product and should not be listed together. You need to pay close attention to detail when it comes to the relationships you establish between parent-child products.
2. Use only variation themes for a defined purpose. For example, a color variation theme can’t include data other than color. If you sell different models of cameras, don’t include them in a color variation themed listing, and if you don’t see a variation field, then it’s because variations aren’t allowed in that specific product category.
3. Add the appropriate variation theme to the child ASIN title to inform and enhance your customers’ shopping experience. Amazon will remove child product offerings that are missing variation attribute data such as size or color. So if you decide to create a listing with products that contain variation, it is important that you do not forget to add all the data corresponding to the variation of the product, verify that the data is correct before proceeding with the publication.
4. Don’t create product families or add variations to product families that aren’t the same brand or type. For example: You have a family of products where the father is a men’s short-sleeved t-shirt brand “x” and you have that same type of t-shirt, 4 colors, that is, 4 color variations, and you also have 4 different sizes of each color, that is, you also have size variation, you can NOT add a short-sleeved t-shirt that is brand “Z” because it does not correspond to the brand, Nor a long-sleeved T-shirt because it does not correspond to the type of product since the father is a short-sleeved T-shirt.
5. Be careful when disposing of inventory. When a parent ASIN is deleted, the relationship between that parent and all of their children is deleted. When you delete a lower article, only the relationship between that inferior article and its parent article is eliminated.

If you have products that have variations, it is important that you know how to link your products correctly because if you make a mistake in the parent-child ASIN relationship, your listings may contain erroneous information, which will cause confusion to any potential customer and Amazon may sanction you. If you are still not sure how to create a listing with products that have variations, the best decision you can make is to contact your agency specialized in Amazon, so do not hesitate to contact us for any advice you need. Selling on Amazon hassle-free is possible with Nozama Solutions, contact us.

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