Dispara ventas con el email de marketing

Boost your sales with email marketing


  • This type of marketing allows you to send messages to a database of contacts in an automatic and personalized way.
  • It’s an increasingly popular tool for making connections with customers and building a community around a brand.


Nowadays we live in a world surrounded by constant stimuli. From television to social networks, through a whole range of infinite possibilities where advertising tries to capture the attention of potential customers.

For this reason, it’s essential that you connect with your buyers in a closer and more personal way, laying the groundwork for creating a community around your company and making them prefer your brand over any other they may see advertised.

There are many ways and channels to do this. On the one hand, it is very positive to interact directly with potential customers through a live chat through which they can ask you inquiries and questions before buying. Another good option, which we have already seen on other occasions, is to use social networks as a channel of interaction with your audience.

Today we’re going to talk about a more unknown channel, which we’ve mentioned in another post, but which we’ve never delved into as much as it deserves: email marketing.

If you want to know everything about how to exploit this communication channel to maximize your sales, read on.

Characteristics of email marketing

Here are some features why you should use this type of interaction with your customers:

  • It multiplies the conversion by three in relation to social networks: despite having a much smaller reach than the content you publish on your profiles, if used well, email marketing helps you much more at each stage of the customer relationship, from attraction to loyalty generation, through lead nurturing, prospecting or conversion. In addition, it has a very high rate of return.
  • Direct communication: this gives your audience a feeling of distinction and preference, so if you are able to personalize each message, your conversion will increase.
  • Encourage cross-selling and upselling: in the former you try to make the purchase ticket more expensive through complementary items, while in the latter you do so through an increase in the number of units that the customer purchases. For this reason, if you remind customers that you have a catalog with a lot more stuff than they bought, they will probably end up buying more.
  • Agile, accessible, immediate, and massive: sending emails is a cheap thing that allows you to reach many audiences at once. In addition, as it arrives almost instantaneously, it allows you to publicize your latest news. At the same time, it serves to remind your customers that you’re there to offer them what they need.

Tricks to make your email marketing successful

As with everything related to your company, the strategy you follow is the most important thing. In this case, we are going to give you a series of tips that you should always keep in mind to get the most out of it.

  • Use a professional email marketing service: at Nozama Solutions we have one to send feedback-five where we contact users who buy our customers’ items to thank them for the purchase.
  • Measure the results: this is essential to be able to modify your strategy and adjust it in the best way to maximize results.
  • Be aware of the limits of legality: within the Amazon ecosystem it is completely legal to contact customers who have bought your products to thank them for the purchase and recommend some other product, but actions such as asking for ratings or reviews are strictly prohibited and can suspend your account for it.
  • Segment your audiences: as your contact list grows, it is very important that you establish groups based on their interests, age, purchase stage, etc. This way you will be able to provide them with items that fit their needs more accurately.
  • Personalize and professionalize your emails: something tremendously positive and important is that the messages you send are personalized. In this way, users will feel identified with your brand and establish a relationship beyond that of seller-buyer. In addition, the better written they are and the more professional they seem, the better sensations you will awaken in the recipients.