28 Jul Broaden your horizons by selling internationally on Amazon

• Selling in different regions of the world can increase your profits and expand your business opportunities
• Take advantage of the “create international listings” feature

It is a reality, Amazon has changed the way we shop and it is reflected in the nearly 500,000 million dollars in sales it reached during 2021. In fact, as we mentioned in previous posts, approximately 60% of people search directly on Amazon for the products they want to buy.

This data makes the marketplace giant a global showcase for millions of sellers. For this reason, for many businesses, the option we are going to talk about today is very interesting: selling internationally on Amazon.

The company itself facilitates this possibility by creating the pan-European programme. Through this program you can operate in any store in the old continent at no additional cost and in a simple and comfortable way for sellers.

But why limit ourselves to Europe, if we can be in the rest of the international markets? This can be a very good option for your business and, at Nozama Solutions, we explain everything you need to know to carry it out.

Register and link your accounts

The first requirement is to have an account in any of the Amazon stores in Europe, North America, or Asia. It is important for you to know that in the case of Europe, Jeff Bezos’ company has unified websites, which allows you to create, manage and sell products in all stores from one original website.

Once you have an account created, you must link it to another region in order to act in each country. To do this, go to Seller Central and go to “International Selling” in the “Inventory” section. Click on “Register”, where you want to act, and complete the process.

You must create a new account in each of the regions you want to sell in, except for the North America or Europe region, where you can use only one. Keep in mind that this process is irreversible, so once you link your accounts you won’t be able to unlink them.

Amazon encourages this practice by offering discounts on the seller fee you have to pay, allowing you to pay whichever is lower of the following:

• The sum of the subscription fees for each country in which you have active listings.
• The equivalent of $39.99 per month.

To be able to operate in each country, you must comply with different legal and tax requirements:

• In the United States, you must provide a valid credit card, bank account, phone number, and tax information. In addition, you have to conduct an online interview to determine whether you are acting as a U.S. taxpayer or not.
• A valid credit card, phone number, tax information, and VAT number are required in Europe. As we said before, websites are unified in this region, so you can sell from a single account on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.nl, Amazon.se, Amzon.pl, and Amazon.es. The amazon.com.tr website is also available
• In Japan, you must complete the seller registration process online.

How to Create International Listings

Amazon offers you the option to “create international listings” with which you can save time by managing your products in all markets at once, from a single place. All you have to do is create and publish your listings on your main website and Amazon automatically takes care of reproducing them on the rest of your accounts.

In this way, every time you add or remove products on your original website, they will be extrapolated to the rest. In addition, prices will be automatically updated and adjusted according to the exchange rate at any given time. Detail pages will also be translated and created on each target website.

Finally, you have to be aware that you must respect the laws of each country. This means paying relevant taxes and duties, respecting intellectual property rights, export controls, and applicable environmental, safety, and health laws for each product.

How do I get paid in other countries?

This is one of the most important aspects, but it’s still very simple. Amazon offers you three different options so that you can do it in an easy way:

• You can use a bank account in the country where you are going to sell if you want to have more efficient financial control, although the process is more complex because you often have to create a commercial legal entity on site.
• You can use Amazon’s currency converter, where you can receive payments directly to your country’s account and in your local currency.
• If you don’t want to use any of these options, you can always use Hyperwallet, which is a third-party payment service provider that offers currency conversion.

Manage your products

Just like locally, Amazon gives you the option to operate as both FBM and FBA. If you decide to take care of all the logistics yourself, you have to keep in mind that you must comply with all the financial and tariff requirements of each region. In this case, it is advisable to enlist the help of a logistics service provider, such as a customs broker or freight forwarder, who will take care of this on your behalf.

If you opt for the FBA option, you will operate under Amazon’s logistics. In this case, it will be the platform itself that will be in charge of collecting, packing and sending your products to their destination, making sure that the entire process is carried out correctly and within the deadlines set.

As you may well know, the bigger your market is, the greater your chances of selling. That’s why, if you internationalize your business on Amazon, you’ll be able to reach many more people than if you just sell locally.