01 Feb Dohe Case Study on Amazon Advertising
● The Dohe product with the most trend on Amazon increases its sales by 221%, in less than a month, thanks to the Advertising strategy developed by Nozama.
● By increasing the investment in advertising, we exceeded 3.4 million impressions, we managed to keep the campaigns active throughout the day and yielded the most profitable KPIs historically for the company.
The Spanish company Dohe, located in Humanes de Madrid, is a benchmark in the manufacture and distribution of packaging and shipping items, stationery products, school supplies and office accessories. Although it has a wide catalog of products, its annual agendas stand out especially in its top sales for its high quality, versatility and variety of creative designs.
Dohe sells them through different online and offline channels of recognized prestige, but its presence on Amazon, the main international marketplace, is an excellent opportunity to increase its sales volume exponentially. That is why, as part of its digital strategy, it has relied on Nozama Solutions to manage its Advertising campaigns on Amazon.
Carlos Sánchez, Head of Advertising at Nozama Solutions, designed a campaign strategy, complex due to its timing, but very beneficial for Dohe. The goal of the Amazon Advertising campaigns we created was to reach new users with different types of campaigns and audiences who were not yet familiar with the brand and increase their sales within the platform.
During the first two weeks, we carried out a first phase of testing. We develop various campaign types with different settings, budgets, audiences, and keywords. After a few days, we analyze all the KPIs and measure the results. Before the actual start date of the campaign, we already knew what kind of ads we should use. We anticipate in order to achieve the objectives set on the agreed dates.
With a small increase in investment in Amazon Advertising, we achieved sales results for Dohe well above the initial estimates. In less than a month (November 1-23, 2021), we increased sales by 221%, reduced ACOS by 12%, increased orders by 189%, and grew impressions and clicks to 216% and 214%, respectively, based on data from Dohe in the same period last year.
In just 23 days, Dohe’s ads were shown 3.5 million times in Amazon’s search results. Dohe received 214% more clicks from potential customers who, attracted by its products, entered its detail pages to make a decision about their purchase.
There are several main keys to understanding the Dohe success story. On the one hand, it is worth highlighting the study and strategy carried out by the Advertising team, and on the other hand, the increase in investment, vital for the ads to be active and shown 24 hours a day to Amazon users.
As we saw in the case of Dohe, campaigns with little investment in Amazon quickly exhaust the budget and are no longer visible on the platform for most of the day. That is why if your campaigns are planned by professionals, the greater the investment in Amazon Advertising, the greater the profitability and the better results reflected in the number of sales.
If you are thinking of selling on Amazon, at Nozama we can help you turn your case into a success like Dohe’s. Taking into account the rules of Amazon’s budget and the operation of the A9 algorithm, we will design the most profitable advertising campaigns for your business.