09 Jun Reasons why Amazon may close your account

• Why the Marketplace suspends or deletes your seller account
• Take care of your data and products and you won’t have problems with the platform

There is no more dramatic message to the user of an account than the one that says that the account has been suspended. On Amazon it’s no different and, of course, if you’re a seller, the tragedy rises to unsuspected levels. When the marketplace closes your account, it’s like lowering the trap of your business and that can’t happen!

But why can this happen? Why is Amazon closing your account? In the following lines, we will try to explain the reasons that lead the platform to suspend or cancel your business account. Before starting, you should know that a high percentage of suspended or deleted accounts come from the user’s ignorance, that is, for doing something we don’t know that cannot be done. That’s why the first thing we recommend is that you read Amazon’s terms of use carefully.

The first step, suspension

Amazon may close your account immediately for a number of reasons, but most of the time it starts with a suspension that, depending on the appeal and your actions, can be revoked or lead to permanent deletion. What’s more, it usually sends you warning emails to fix errors. Don’t ignore them! Ignoring these emails is grounds for suspension.

But these problems can arise from the beginning of time. When opening your seller account, you must fill in all the information correctly because if Amazon detects that information is missing or incorrect, it will suspend it until you solve the incidents. Of course, using a false identity will lead to your direct expulsion from the system.

Also, when you’re having problems with your account, we recommend that you try to fix them. The easy way out is to give up and try to open a new one, but it won’t work. Amazon will detect a relationship between the two and automatically suspend them. Therefore, if you want or need to create a new one, you must explain it to them so that they can give you their approval.

And, of course, be cautious and keep your data ‘under lock and key’. Amazon’s relevance makes it a target for hackers, so you should be on the lookout for suspicious emails whose only intention is to steal your information through phishing. If you fall into the trap and enter your details in these links, the culprit for the platform will be you.

Taking care of your products is taking care of your account

Amazon is very demanding with the products sold on its marketplace and looks with a magnifying glass at everything that is published so that the quality does not decline. Therefore, you will need to take into account the following aspects so that you do not close your seller account:

• Do not sell counterfeit products: Logically, if the platform detects that your items are not authentic, it will immediately proceed to close your account.
• Don’t sell products without authorization: Amazon protects manufacturers so if you’re a distributor, you’ll need their prior authorization.
• Don’t mislead customers: descriptions should be true to the products. Otherwise, you will be deceiving the customer and Amazon does not tolerate that.
• Meet performance metrics: The platform will analyze your product data and if it detects that you have a very high return rate, your account will be at risk. The company stipulates that that percentage return must be less than 1%. It also monitors the rates of pre-shipment cancellations (2.5%) and late shipments (4%).
• Don’t sell dangerous products to customers: the quality and performance of your items must be optimal so as not to put the physical integrity of buyers at risk. The seller is solely responsible for ensuring that safety regulations are complied with.

As we have mentioned before, you can solve some of these issues by paying attention to the warning emails sent to you by Amazon, so you can prevent your account from being suspended or closed. And, if you want to expand your knowledge about the largest marketplace in the world, don’t hesitate to visit the Nozama Solutions blog