Programa Transparency

Transparency Program: How to proactively prevent counterfeits of your products.

Ensuring that the products that reach the customer are original and authentic is an increasingly important requirement for brands when selling on Amazon. To take care of the reputation of manufacturers and deal with this situation, the e-commerce giant has created the Transparency program.

This service consists of the unique serialization of products through an individual identification code that is present throughout the logistics process and is verified before shipment. When the customer receives the item, they can check its authenticity through a mobile app available for iOS and Android



For your customers, it’s a process that achieves:

  • Build trust and security: When you scan the code, the mobile app will display a green checkmark if the code is valid and a red X if it isn’t.


  • Provide greater transparency: By reading the code through the app, you can also provide the customer with unit-level product details, the date and location of manufacture, as well as enhanced product information. In addition, the new features allow customers to access exclusive promotions, and encourage them to share their experiences with the brand on social media. And all by scanning a code with an app specially designed for the Transparency program.


What do you need to be a part of it?

  • It is necessary to prove the ownership of the trademark by having completed the Brand Registry, regardless of the logistical model used.
  • Indicate which products you want to include in the program, providing an EAN or UPC barcode on your products. This is essential if we want to prevent unauthorized sellers from using our detail page.
  • Be able to apply the code to each of the products you have registered and are going to ship.


Brands enrolled in Transparency have access to brand reports, which provide insight into the effectiveness of Transparency in protecting registered products and provide access to key data points, such as:

  • Units do not reach customers due to a lack of valid Transparency program codes on products.
  • Incorrect code scans due to codes on incorrect products.
  • Rejected listing attempts when sellers were unable to provide valid Transparency codes.
  • Infringement notices for suspected forgeries.

Finally, you should know that once you register your products, they will be protected against counterfeiting in all countries where this program is available.

If you want to know in detail about this new Amazon service, visit this link:

If you want to start directly enjoying this service, you can click here:


At Nozama we manage the Transparency programs of several clients of various categories where this protection is essential for the reputation of their products. We cover the entire process, from initial enrollment, submission of the required documentation, to the creation of specialized reports to measure the impact of the Transparency program on sales.