07 Oct A+ Premium is now available in Seller Central

• Previously, this content was reserved for Amazon’s strategic Selling Partners.
• They increase the conversion rate and allow you to add more interactive modules.

As we saw in this post, A+ pages are tools that Amazon makes available to sellers who have a registered trademark. They usually replace or appear just below the product description and display detailed product information in a more visual, attractive and orderly way.

Extended content on Amazon, in addition to helping us reduce the number of returns by displaying product information in a more specific way, will also help us increase the conversion rate between 5.6% and 20.2%.

Within this content, we are going to find the basic A+ and the A+ Premium. The latter were reserved for certain vendor customers on an annual basis. However, recently, Amazon has decided to give access to this section to Seller accounts that meet two simple requirements.

In this way, Seller accounts that have a Brand Story assigned to all the products in their catalog and have 15 A+ pages approved in the last 12 months will be able to create A+ Premium. In addition, it will be Amazon that enables this service at the end of each month if it considers that the minimum criteria are met.

In this post, we are going to tell you in detail what the A+ Premium consists of and how you can get the most out of it.

But what exactly are A+ Premiums?

A basic A+ expands the information in the description regarding the product’s features and uses to proactively answer potential customer questions. On the other hand, in an A+ Premium we will be able to increase interaction, offering a better user experience.

Despite the fact that both are displayed at the same height on the detail page and are created from the “A+ Content Manager” section, the features and modules available are very different.

In the basic A+ we will only find text and image modules, while in the A+ Premium we will have the possibility to include videos, with or without text, interactive sales images, etc.

In addition, in the A+ Premium the comparison graphics are better finished and have a more suggestive design, the images are larger and many other modules are enabled, such as the carousel or the question and answer modules.

In this way, a combination of correct text and image modules will allow us to increase the conversion rate to 20.2%, a not insignificant figure compared to the 5.6% increased by the basic A+.

A/B Testing: What It Is and How It Can Help You

Even though A+ content is proven to increase the conversion rate, it is often difficult to make the decision on how to develop the content to maximize the profit.

It is for this reason that Amazon allows you to perform what is known as an A/B test, which basically consists of comparing two versions against each other to see which one offers better performance. In this way, you can determine the model that can bring the greatest annual impact to your brand.

In order to be able to perform these tests, it is necessary to meet a series of requirements, otherwise the results may not be completely reliable:

• Both ASINs must belong to your brand.
• Both should have a sufficient volume of traffic and sales, preferably several dozen orders per week.

While you may not be able to do this with every A+ you publish, you can use the results to improve the rest of your content and draw overall conclusions.