23 Jun Customer loyalty as a conversion strategy

• Creating a successful loyalty program is the best marketing strategy
• Design a business model adapted to the client’s demands

A company’s failure is certain if the customer’s shopping experience is not positive. For this reason, every business must create a loyalty plan adapted to the needs of its customer to satisfy their desires, retain them as a user and also to encourage their recommendation to other potential consumers.

Offer the customer a good shopping experience

Working on customer loyalty is cheaper than developing lead capture strategies. The return on investment is assured, i.e. the company invests less in advertising and branding because the customer already knows our brand. Also, they know how to buy on the platform and which products meet their demands, so it is easier to encourage their purchase recurrence than another user who does not know us.

In addition, if you become a potential customer, you increase your purchase frequency, spread brand awareness and reputation and also promote our products and services among your circle of contacts in a natural way, which leads us to get new customers and boost sales and even viralization.

Certainly, it is best for your customers to be promoters of your brand to reduce the CAC, (cost of acquisition of our client), one of the best marketing strategies.

Do market research, get to know your customers

Not all customers are looking for the same thing, it is advisable to know their tastes and preferences to design adapted content strategies, offer them what they expect from your business and thus encourage that sense of permanence.

In this case, content creation is the best tool to reach the final recipient. From this resource we generate answers to: How the lead behaves in the buying process, what they are looking for, what they want from the company and if they finally find what they need. The key is to measure all the user’s impacts on the platform with monitoring tools to implement conversion strategies and create notoriety in different targets.

Amazon Loyalty Strategies

Amazon has become one of the largest search engines in the world for adapting its services to the tastes and preferences of the buyer and also for making it easy for them in the purchase process. It has also created community and a sense of permanence among the marketplace’s sellers and buyers.

On the other hand, their customer service is impeccable. The platform has a community of millions of users commenting daily on its unlimited catalog of products and they get an immediate response. Jeff Bezos, founder of Amazon, has always said that the key is to “obsess over the customer and not the consumers” and that is the guarantee of its success.

This is how Amazon Prime was born, a star program where the user can exclusively use Premium Services. In fact, the client perceives it as a privilege and is willing to pay an extra fee to enjoy the advantages offered by this program.

Finally, it should be noted that thanks to the loyalty program implemented by the e-commerce giant, online shopping is now booming more than ever. Therefore, it is time to commit to digital transformation and media convergence.