14 Feb How to generate external traffic to your Amazon Store
- Despite the great relevance that Amazon has acquired in the way consumers shop, much of the traffic is still generated through channels outside the marketplace.
- Knowing how to manage this traffic and how to redirect it to your Amazon Store can be key to the success of your business.
There’s no denying that the landscape when it comes to buying products online has changed since Amazon’s emergence in homes around the world. Nowadays, it is rare for someone who has not searched for a certain product on the marketplace. In fact, the latest reports indicate that around 60% of people use Amazon as the default search engine when buying products, ahead of Google.
But, despite this and as we have already pointed out on other occasions, there are still 40% of people who continue to search for products in a “traditional” way through conventional search engines. This percentage, despite being lower than the other, is not negligible and can mean the difference between being successful or not.
For this reason, it is essential to take care of both the image inside the Jeff Bezos platform and outside, paying attention to all the details that can make a potential customer end up coming to your store.
Today at Nozama Solutions we are going to give you some tips and ideas so that you can attract the most external traffic to your Store.
Ways to drive external traffic to the Store
There are several ways to make customers who browse the internet end up coming to your Amazon store, but there is no one that stands out above the rest and the best bet is always a combination of all of them.
YOUR OWN E-COMMERCE WEBSITE
Redirect customers who come to buy from your page to Amazon? Seems like a bit of a contradiction, doesn’t it? Well, it’s not. Having a website where you can sell your own products helps you increase your sales on Amazon in two ways:
- First of all, you can segment the audiences that reach you, being able to get to know your target better and having the possibility of applying remarketing to them or generating specific audiences to target in the marketplace.
- Secondly, you can collect the email addresses of your buyers, which will allow you to carry out email marketing with them and offer your products also on Amazon, shielding yourself in the facilities offered by this modality as an added value.
But how can this benefit you within Amazon? Because visibility within Jeff Bezos’ company works by “rewarding” those accounts that adequately meet consumer demands, so a higher volume of sales translates into more visits and, therefore, more sales. It’s what’s known as the Amazon flywheel effect.
USING SOCIAL MEDIA AND INFLUENCERS
A study conducted by Insider Intelligence claims that 40% of U.S. consumers between the ages of 18 and 24 use TikTok and Instagram to start their product searches. For this reason, it is essential that you have profiles on social networks, at least where your target audience is most present.
In addition, you must take care of the image you project in them since they are your showcase to the world. Therefore, publish quality content that represents you and makes users feel identified with your brand. If you accompany all this with references and links to Amazon, with the added value and payment conveniences that this entails for users, you will increase your traffic in the Store.
Another good initiative is to collaborate with Influencers who promote your products. This is a practice that increases conversion as it generates trust in consumers when they see that the products are being recommended by people they follow and with whom they feel identified. In addition, it can generate associative relationships between your values and those that person transmits, improving your brand image.
ADVERTISING, BOTH TRADITIONAL AND SOCIAL MEDIA
We’re not revealing anything to you. Advertising, no matter how many years go by, is still one of the main drivers to drive traffic to sites wherever you want. But it is very important that you plan the strategy you are going to follow to avoid wasting the advertising investment you make.
We can talk about two types of advertising: on social networks or on Google. Something you have to keep in mind is that you can direct advertising directly to your Amazon Store or, on the contrary, to your website and then apply what we saw in the first section.
As you may have seen, everything is related and everything has the same goal: to increase your sales. Therefore, in the next post we will go into more depth about how and in what you can invest your budget in the best way to maximize results.