Find out now how Nozama helps with the opening, publishing, management and monitoring of your Seller Account
Amazon is a marketplace with millions of customers. In Spain 80% of the population chooses Amazon as first option to do their online shopping. This is why, if you sell your products via Amazon, these will be seen by more potential customers. In addition, you can sell them all over the world!
Did you know that over half of the sales units on Amazon come from individual sellers?
Opening of a Seller Account
If you do not have a Seller Account on Amazon, we will open one and set it up for you. We will ask for the required details and we will take care of all the paperwork that the opening of an account implies.
This account will be open in your home country and we will set the account for you in order to sell in other countries.
Thanks to our previous experience we know exactly what you need to open a Seller Account and we solve all incidents that we may encounter along the way.
Bear in mind that Amazon is a strict company when it comes to the opening of accounts. If you want to open an account in the name of your company, Amazon will check all the “beneficiaries” in the corporation or corporations that could be involved with your Amazon account.
You should also bear in mind that Amazon allows one beneficiary to open more than one Seller Account. We will take care of all the process by asking you for all the paperwork Amazon needs. It is not a quick process, but we will make it easier.
When the account is open: Set it up
Once we activate the account we take care of its setup. We will add all the necessary account information: payment information (bank account details, payment methods), company information (identity details, registered office, public name, etc.), shipping and returns information (addresses, shipping preferences, etc.) and general tax information.
At Nozama we also carry out the tax configuration (intra-community VAT number and the configuration of VAT calculation where we define the type of VAT system), and we can enable or disable, depending on your preferences, the platform to automatically generate invoices for your customers.
Our team also takes care of the setup of the template of your shipments, both national and international: delivery times, shipping cost, places where you send.
And now, Publishing
The next steps will be the creation of the catalogue, the activation of the catalogue with prices and then, start selling! But keep in mind that you will be competing with a product catalogue with more than 100 million different products, so SEO and SEM promotion will be essential for the success of the sale, below we explain how we do it.
Before creating your products, we will do an audit of your account and products. Whether you have already created them or not, we will carry out a market study of products similar to yours to analyse the competition, sales levels and keywords used (keyword research). After this audit, we will present the results to you to help you decide on the best strategy for publishing your products.
The publication strategy will analyse the publication structure of your product texts, analysing the title, the bullet points (or key characteristics of the products) and the description included. We will also take into account a price recommendation after having analysed the competitor.
Positioning on Amazon. Something that you won’t stop hearing
For the product to be a 10/10 in the eyes of Amazon’s A9 algorithm and to be ranked higher in customer searches, SEO positioning is very important. That’s why we carry out the keyword audit and compose the texts with professional content writers, but don’t forget that photographs are key to purchase conversion. If you don’t have photos of your products (and we recommend at least 7 per product), we can take them in our professional photography studio.
We also have a professional video creation service available for you, both for product sheets and to promote your company.
Don’t forget that the Amazon market is global, so our team of native speakers from different countries will translate your products into the other languages (without any additional cost) and, of course, we will repeat the product audit in each country to analyse the keywords used and translate the texts appropriately. Each market is different, so the analysis and publication work must be repeated in each country. This country audit also includes the study of the competition and positioning of each type of product.
Market research and also… A+, Brand Stores, Does that sound familiar to you?
We give you an estimate of the sales made by the top sellers in the categories where your products are found. This «estimate» of the market volume of each product is very useful to analyse which markets and types of products can be more profitable, so that we can jointly decide where to invest more, for example in advertising.
Yes, it sounds complicated and laborious to execute but you can count on us to carry out the whole study and publication. From our part, there is no additional cost for us to carry out the study, for example in the 5 European countries, as we consider that this is the only way to ensure the right steps to achieve sales.
The basic product publication includes «title», «bullet points» and «description». But this is not everything! Amazon allows the creation of extended content known as «A+ pages», so we will create A+ pages for your main products. In addition, if your brand is registered by you, or you are an authorised distributor and the brand authorises you, Amazon allows the creation of so-called Brand Stores, which are basically a mini-store or mini-site of your brand inside Amazon.
Yes, you got that right! You will have your own shop inside Amazon! Even with your own shop entry URL (for example, https://www.amazon.es/your-brand). We will take care of creating and running it for you.
Once sales start… We need management
When we have the products created, the translations, the SEO, the pricing strategy, the photos, the A+ pages, even the Brand Store created, the sales will start!
Do not to let your guard down; customer satisfaction and first-class service are key to Amazon’s success. Therefore, it requires that the Sellers make sure orders, comments, complaints, returns, stock, everything is impeccable.
If your account starts getting negative feedback, failing in stock or not meeting customer expectations, Amazon will probably close your account.
But no need to worry, Nozama will manage your account so that your account ratios are impeccable and your customers receive the best service possible.
We will set up a customer service department, which will be constantly reviewing customer comments. They will even contact them to solve doubts, and to manage negative comments, looking for the best way to remove them.
The customer service person will be checking your stock levels (in case you are in FBA) to recommend product restocking, so you will never run out of sales. We will even prepare shipping plans to FBA so that you only have to worry about manufacturing your products.
In case you prefer to ship directly from your warehouse (FBM), we can help you with the shipping company.
Monitoring and Reporting
At Nozama we have not forgotten how important it is to have the right information at the right time. Therefore, we have designed a working methodology plus a set of software tools that will continuously monitor the status of your Amazon account and sales, to continuously report its evolution and therefore be able to make better business decisions.
Nozama will assign an Account Manager to be responsible for your Seller account. You can get in contact with this person anytime; they will coordinate the team of Nozama professionals to give the best support to your account.
You will receive a weekly report of actions taken on your account, so that you can evaluate the progress of the management at each stage.
We work with you
In addition to the contact with the Account Manager and the weekly report, our customer service will include in this report the most relevant events occurring in your account (customer comments, complaints, and of course, the main sales indicators).
In order for you to have a real-time view of the progress of your sales, as well as the «health» of your Amazon account, Nozama has designed a reporting tool that will be available to you, on an ongoing basis, in the private area that we will create for you on our site (www.nozamasol.com).
This private area, in addition to providing you with information and personalised recommendations for both you and your company, will have a Scorecard of the KPIs (Key Business Indicators) that affect your business.
Among these KPIs, you will find sales by days, weeks, months (you can choose the period you want) as well as filter by product type, ASIN and country.
To find out more about this monitoring tool click here.
