04 Feb Boosting branding on Amazon: how it influences sales
● By boosting your branding on Amazon, you will increase your brand awareness and make it easier for shoppers to associate your products with your name.
● Investing in advertising campaigns and using specific content on Amazon is key to transmit your brand values and increase your sales.
The e-commerce business is growing and more and more brands are choosing to register with Amazon to offer very similar products to millions of customers. More than ever, you need to stand out, build trust and highlight your brand values to increase your sales.
Enhance your brand image on Amazon so that your potential buyers get to know it and easily relate your products to it. Establish a good strategy and gain more relevance, prestige and recognition. In the long run, you will notice its positive effects on sales. If you want to know how to do it, read on!
How to boost branding on Amazon?
You will have to create different advertising campaigns within the marketplace. Sponsored Brands ads will increase your visibility and get your brand featured prominently on Amazon’s search results page.
This type of campaign positions your products at the top, on the side or in the middle of this page and displays them next to the logo or brand image. They will also serve to drive traffic to your store and make users aware of your entire product catalogue.
You can also create more engaging video ads with Sponsored Brand Video. Or, if you prefer, implement Sponsored Display campaigns to have your banners displayed on the detail pages of similar products sold by your competitors.
Another way to reinforce branding on Amazon is to include a Brand Story on your product detail page. These new A+ are the ideal space to tell your story and convey your brand values. In an attractive way, you can easily connect with your customers and lead them to your store within the platform.
Outside of Amazon, you should also plan marketing and advertising campaigns that convey coherence and enhance your branding. Use Facebook Ads and Google Ads and return all the conversion they generate to Amazon.
You can establish contacts with influencers or bloggers so that they include your brand’s products among the recommendations in their publications. When a customer searches for your products or your brand through other channels, make it easy for them to get to the purchase page of your products on Amazon.
How will branding affect your sales?
Even if the main objective of branding is not to get shoppers on Amazon to buy your products, it is important that you allocate a part of your budget to it. It is likely that, at first, you will feel that your spending on this type of campaign is too high and you will not get the return you expect. However, any investment you make in branding will have a positive impact on your sales in the medium to long term.
To start with, you should set more affordable prices, include discounts and run attractive promotions that will attract interest in your products. As you gain more recognition, you can add new versions with improved items and launch lines with special partnerships at higher prices.
If you get users to recognise your products and search for them directly by your brand name on Amazon, your name will be included as a suggested search term when another customer uses the search engine to find similar items. You will be feeding the cycle: you will get more visibility, more sales and more brand awareness on the platform.